Piyush Aggarwal Global Digital Media & Marketing Specialist

chief marketing officer vs chief digital officer

RIP CMO, viva CDO!

As the adoption of digital media and devices surges, digital is getting pushed towards the ‘most basic need’ in Maslow’s Pyramid. Digital readiness is now looked upon as the key differentiator and also a...

Razorfish cosmos data intelligence platform

Razorfish Announces COSMOS™ Data Intelligence Platform

Razorfish, the world leader in helping global brands drive customer obsessed business transformation, has launched a new data intelligence platform, COSMOS™. COSMOS is the first-of-its-kind offering that uniquely combines cognitive algorithms, data intelligence and...

Multi Channel Retail and eRetail 0

Digital trends for multichannel retail

With the number of e-retail startups entering the landscape, soon retail brands would find it difficult to differentiate the value proposition. Though ecommerce would be driving incremental revenue, for complete business transformation, retail would be focussing on...