When it comes to the question of a digital PR agency versus a traditional PR agency, we know that digital agencies offer capabilities that are beyond the scope of firms that focus on a more traditional public relations approach.
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Why PR has a strategic advantage over digital agencies?
So, when it comes to digital branding,
PR agencies having a clear edge over interactive agencies,
simply because they’ve been in the business of creating & generating content for a very long time.
Now in a scenario where
social has practically taken over entire digital marketing ecosystem,
every brand needs a continuous supply of fresh digital content ( both visual & text ) for brand reinforcement.
and that is where PR has a great chance to fill the void with their expertise.
With mobile devices becoming the newest vehicle of communication,
there will be a steep rise in the demand for digital content and that is where lies a huge revenue opportunity for all PR companies.