As the new year approaches each year, many of us start thinking of resolutions. It can actually feel uplifting to begin a new plan such as joining a gym to get fit, writing one page a day for the next bestseller novel, or more prosaically, keeping up with your inbox.
I am sure some of you also make resolutions in your careers & business as well and hopefully by now you might have seen hundreds of these lists, most of which are little difficult to implement or follow in your daily routine.
Here are five simple digital marketing tips that you can follow, without too much added cost or inconvenience, that will nevertheless make a big, positive difference:
- Focus on your loyal customers in your social media campaigns. Nothing is more important than making your past & present customers feel special. They are your biggest ally in the war against your competition. So create a separate content plan around your loyal fans. Taking the time to do this will only boost your customer loyalty, though. Schedule just a few minutes each week to check comments and social media posts and to offer a quick response.
- Develop your mobile first strategy & marketing plan for all your campaigns. Keep a note of your major product launches and brief your mobile vendors in advance. Make sure all your landing pages are responsive and the content looks super sexy on all devices.
- Spend resources & energy in building your Digital Intelligence (big data) and not just analytics. If you are planning to shift more spends into digital marketing, make sure you allocate a part of that money towards capturing & monitoring your customer & audience behavioural data.
- Whether you are a B2B or B2C brand, create a comprehensive content calendar in advance. Build themes around major shopping seasons, events, festivals, holidays etc. if your customer is direct consumer. If you are a B2B brand, create your content calendar around your brand & product campaigns, major PR initiatives, corporate events etc.
- Make your social marketing plan focus more towards engaging with bloggers & communities and not just your own Twitter & Facebook pages. It is difficult to find these bloggers and communities, but that’s where you would get your loyal customers from and it is absolutely vital for the organic traffic on your website.