Piyush Aggarwal

Piyush Aggarwal is a Digital Leader @ Bartle Bogle Hegarty (BBH India) | Marketing Technologist | Analytics Specialist | Digital Trainer | Startup Consultant | Kindler | iPhone Photographer...So far So Good!

Adobe Digital Insights 2017 – A Summary For Indian Brands

A new Adobe Digital Insights report, Best of the best JAPAC, was released, highlighting the internet usage trends demonstrated by consumers in the developing countries and the role played by smartphones in driving new internet users. Below are the top 5 trends and digital insights from the adobe report: Shift to Mobile Smartphone traffic has grown…

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Building your Digital Strategy for Execution | Perspective

Just continuing from where I left in my previous post And I want to begin this post by quoting the legendary Sun Tzu: “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.”  Whether you are a digital marketing manager or a Digital Strategist working for an agency, this post is…

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Building Perspective – The First Step In Digital Strategy

The Context Creating future ready digital strategy is on the top priority of every brand today. Here’s what you need to know to create a solid foundation. Below graphic (source: Global Web Index) is an indication of the times we are in. In a nutshell, 65% of our media time, across audiences (in India) is spent…

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5 practical ideas to stay ahead in digital agency business

Running an independent digital agency business is a tricky affair in any part of the globe. Speak to any startup agency founder, they would tell you exactly what pain they went through in setting up their company. Poor cash flows & bad debts, intense competition & price wars, fear of losing your business in a minute, lack…

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RIP CMO, viva CDO!

As the adoption of digital media and devices surges, digital is getting pushed towards the ‘most basic need’ in Maslow’s Pyramid. Digital readiness is now looked upon as the key differentiator and also a success factor for any organisation’s future growth and competitiveness. This elevates the importance of the chief marketing officer (CMO) as a…

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Digital Media Strategy – The Past, Present & Future

Digital Media Strategy – The Past Back in mid 2000’s, digital media strategy was just an excel crunching and data munching job. It was nothing more than a cost optimised ms-excel plan. Almost all the plans followed the same construct, lots of rich media innovations, roadblocks & tonnes of banner impressions. Back then, even the clients had little…

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Razorfish Announces COSMOS™ Data Intelligence Platform

Razorfish, the world leader in helping global brands drive customer obsessed business transformation, has launched a new data intelligence platform, COSMOS™. COSMOS is the first-of-its-kind offering that uniquely combines cognitive algorithms, data intelligence and machine learning to create timely, relevant and seamless brand experiences across all touch points. The data intelligence platform was debuted during…

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Search is the beginning, middle & end of every buying journey

More than a decade ago, when I started my digital marketing career, concepts like consumer buying journey were non-existent in the agency parlance. In fact, no marketer was even asking this question to their agency. Perhaps digital was not considered strategic enough. But travel e-commerce players (like MMT, Yatra etc.) changed it all forever, when they showcased the true…

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How to approach Mobile Marketing Strategy as a CMO?

Let me tell you something, if you are a CMO who is creating the mobile strategy for the first time, then only god can help you. Guess what, the fault is not yours. Mobile marketing space has become increasingly complex and confusing for even the best of digital professionals and building an integrated mobile marketing approach…

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Here’s why digital marketing agency face high attrition rates

Lack of skilled digital marketing talent and high attrition rates of existing resources has literally choked the growth of digital agencies in India.  This trend remains consistent across independent local agencies and large global conglomerates. Based on my past discussions with few leading recruitment consultants, in managerial roles, the average attrition rate stands at around 10%,…

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Digital Marketing for CMOs – rocket science or a piece of cake?

In 2016, I completed a decade long career in the world of digital marketing and advertising. Over the years, I’ve seen the nature of client queries & problem statements changing quite dramatically. From a very simple one liner like “We want to do something in digital” to “How can we generate leads through digital?”, and the most…

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Digital trends for multichannel retail

With the number of e-retail startups entering the landscape, soon retail brands would find it difficult to differentiate the value proposition. Though ecommerce would be driving incremental revenue, for complete business transformation, retail would be focussing on multichannel optimization in the coming years. According to Neoworks – the ecommerce people: The focus of retail multichannel improvement will be…

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