Piyush Aggarwal

Piyush Aggarwal is a Digital Leader @ Bartle Bogle Hegarty (BBH India) | Marketing Technologist | Analytics Specialist | Digital Trainer | Startup Consultant | Kindler | iPhone Photographer...So far So Good!

Digital Trends for Travel Brands in 2016

Digital trends in the last one decade have shown a massive paradigm change in the entire value chain starting from the local travel operator to multi million dollar enterprise company. Travel is arguably the most evolved vertical in the eCommerce space. After all, it doesn’t take much time for a customer to swipe his credit / debit…

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With RHS gone, search marketing has changed forever

With right hand side ads disappearing in search, google is clearly telling brands to focus on mobile in their paid search marketing strategy. Adwords will soon display four ads above organic search results, no ads to the right of search results, and three additional ads below search results, according to The SEM Post. At the…

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Why job hopping is losing its negative stigma globally?

Before I say anything, let me first confess that I’ve been a job hopper in my career (only the first half of it), and this post is not written in self defence. Nor this is written to support job hopping in any manner.  I am just trying to present another view which  will help the recruiters…

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Publicis Groupe Launches Publicis90 Startup Fund

Publicis Groupe celebrates its 90th anniversary by selecting 90 digital start-ups to mentor & fund Publicis Groupe – which was founded by Marcel Bleustein-Blanchet in 1926 – is celebrating its 90th anniversary this year. When it all started in a little Parisian apartment on Rue Montmartre, the founder’s only staff was his secretary. He would…

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Programmatic Media in India – A Despicable Story

While globally popular for over a decade, programmatic media in India is being used only since last couple of years. eMarketer forecasts US mobile programmatic ad spending will reach $9.33 billion this year and account for 60.5% of total US programmatic display ad spending.  At present, the programmatic buying industry is at a very nascent…

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Mobile has changed the in-market car buying journey

It used to be that when people needed to buy a car they would go to the dealer, walk down the rows of brightly coloured models and listen to a salesperson talk about the latest and greatest makes and features. Today’s auto intender can bypass the car lot altogether and gather information from sites, apps,…

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Think Transformation, Think Razorfish!

The following article is originally published in The Financial Express by Mr. Jaideep Mehta (MD, IDC India & South Asia) New ways of consuming IT are emerging Many analysts and observers cite 2015 as one of the most challenging years for the IT industry. Financial performance was challenged relative to historical numbers. Many analysts and observers…

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4 Mobile Marketing Strategies that would actually work in 2016

Year 2015, was perhaps the most important year in the global tech history, an year when mobile & mobile devices officially ended the 2 decade long dominance by desktops. People around the globe settled down to a new “mobile way of life”. Data from BCG study calling out loud and clear that smartphones are the primary digital device…

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4 RTB Programmatic trends for 2016

RTB Programmatic trends have fascinated one and all in the advertising world. The pace at which they’ve grown in the last 3 years have stunned even the hardest of its critics. Programmatic is projected to touch almost 80% of total US advertising ad-buy by 2017. The programmatic adoption is lowest in china which is projected to…

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8 Digital Trends to keep in sharp focus for 2016

Today is the first working day in this calendar year, and if you are a digital marketing professional or entrepreneur, year 2016 holds some great opportunities for you and your organisation. So whether you are a planner in some digital agency or leading the marketing for some e-startup. Here are some of the key digital…

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Google adds forecasting to its Adwords display planner

In a Google+ post, the AdWords team announced the update to AdWords Display Planner, writing the enhancements now help “forecast how many clicks and impressions are available in your bid and budget range — based on current auction data. The estimates rely on current auction data and show projections over time. The Display Planner will also show…

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Digital Trends: 50% of online ads are still non viewable

If you believed that your million dollars display campaign would generate massive brand recall and consideration, a European ad verification company Meetrics is ready to spoil your party. According to the definition given by IAB on ad view-ability: An ad is considered viewable if 50 per cent of it is in view for at least one second….

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