Author: Piyush Aggarwal

Piyush Aggarwal is Head of Programmatic Platforms Strategy (APAC) @ Brightcom Singapore | Marketing Technologist | Analytics Specialist | Digital Trainer | Startup Consultant | Kindler | iPhone Photographer...So far So Good!
Razorfish cosmos data intelligence platform

Razorfish Announces COSMOS™ Data Intelligence Platform

Razorfish, the world leader in helping global brands drive customer obsessed business transformation, has launched a new data intelligence platform, COSMOS™. COSMOS is the first-of-its-kind offering that uniquely combines cognitive algorithms, data intelligence and machine learning to create timely, relevant and seamless brand experiences across all touch points. The data intelligence platform was debuted during Razorfish’s main stage seminar, titled...

Search is the beginning, middle & end of every buying journey

More than a decade ago, when I started my digital marketing career, concepts like consumer buying journey were non-existent in the agency parlance. In fact, no marketer was even asking this question to their agency. Perhaps digital was not considered strategic enough. But travel e-commerce players (like MMT, Yatra etc.) changed it all forever, when they showcased the true power of the digital world to...

digital-agency-attrition

Here’s why digital marketing agency face high attrition rates

Lack of skilled digital marketing talent and high attrition rates of existing resources has literally choked the growth of digital agencies in India.  This trend remains consistent across independent local agencies and large global conglomerates. Based on my past discussions with few leading recruitment consultants, in managerial roles, the average attrition rate stands at around 10%, but the overall attrition rate...

Multi Channel Retail and eRetail

Digital trends for multichannel retail

With the number of e-retail startups entering the landscape, soon retail brands would find it difficult to differentiate the value proposition. Though ecommerce would be driving incremental revenue, for complete business transformation, retail would be focussing on multichannel optimization in the coming years. According to Neoworks – the ecommerce people: The focus of retail multichannel improvement will be on people and services, rather...