Category: Data Analytics

As a term, data analytics predominantly refers to an assortment of applications, from basic business intelligence (BI), reporting and online analytical processing (OLAP) to various forms of advanced analytics.

Basic objective of any data analytics is to offer deep analysis and insights about your marketing audience, category and competition, digital marketing channels like social media, display, search & content.

How to separate Digital Insights from Digital Trends using Analytics?

One of the biggest data analytics challenges for brands in 2018 would be to manage so much of in-house digital marketing data and hope to see some meaningful insights from their agency partners. BUT, most of the CMOs are starting to believe, that getting meaningful insights from their digital partners is almost like winning a sweepstake or ‘American Lottery’. According...

Razorfish cosmos data intelligence platform

Razorfish Announces COSMOS™ Data Intelligence Platform

Razorfish, the world leader in helping global brands drive customer obsessed business transformation, has launched a new data intelligence platform, COSMOS™. COSMOS is the first-of-its-kind offering that uniquely combines cognitive algorithms, data intelligence and machine learning to create timely, relevant and seamless brand experiences across all touch points. The data intelligence platform was debuted during Razorfish’s main stage seminar, titled...