Building Perspective – The First Step In Digital Strategy

The Context Creating future ready digital strategy is on the top priority of every brand today. Here’s what you need to know to create a solid foundation. Below graphic (source: Global Web Index) is an indication of the times we are in. In a nutshell, 65% of our media time, across audiences (in India) is spent…

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5 practical ideas to stay ahead in digital agency business

Running an independent digital agency business is a tricky affair in any part of the globe. Speak to any startup agency founder, they would tell you exactly what pain they went through in setting up their company. Poor cash flows & bad debts, intense competition & price wars, fear of losing your business in a minute, lack…

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Here’s why digital marketing agency face high attrition rates

Lack of skilled digital marketing talent and high attrition rates of existing resources has literally choked the growth of digital agencies in India.  This trend remains consistent across independent local agencies and large global conglomerates. Based on my past discussions with few leading recruitment consultants, in managerial roles, the average attrition rate stands at around 10%,…

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Think Transformation, Think Razorfish!

The following article is originally published in The Financial Express by Mr. Jaideep Mehta (MD, IDC India & South Asia) New ways of consuming IT are emerging Many analysts and observers cite 2015 as one of the most challenging years for the IT industry. Financial performance was challenged relative to historical numbers. Many analysts and observers…

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How to handle angry clients in a digital agency?

One of the key reasons why clients hate modern day digital agency is due to poor quality customer servicing. Very seldom you would find a digital agency who has a strong account management team at their disposal. Not that they are ignorant about the importance of an account manager, but sometimes they just choose to…

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How to write client proposals in a digital agency?

If you are new to digital sales, its an uphill task for you to come into the groove straight away and start getting revenue for the company from day 1. However, you can certainly build an intent to make a difference to your pipeline by calibrating your digital agency proposals or RFPs by keeping into…

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Why you need a specialised Digital PR agency?

When it comes to the question of a digital PR agency versus a traditional PR agency, we know that digital agencies offer capabilities that are beyond the scope of firms that focus on a more traditional public relations approach.

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Digital Agency vs Digital PR Agency

Why PR has a strategic advantage over digital agencies?

So, when it comes to digital branding,
PR agencies having a clear edge over interactive agencies,
simply because they’ve been in the business of creating & generating content for a very long time.

Now in a scenario where
social has practically taken over entire digital marketing ecosystem,
every brand needs a continuous supply of fresh digital content ( both visual & text ) for brand reinforcement.
and that is where PR has a great chance to fill the void with their expertise.

With mobile devices becoming the newest vehicle of communication,
there will be a steep rise in the demand for digital content and that is where lies a huge revenue opportunity for all PR companies.

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How to hire digital marketing agency in India?

In a continuously evolving media environment, where on one side, the opportunity to market your brand has increased due to increase in the number of communication platforms, it has also added to the list of problems for any brand/ marketing manager of choosing multiple vendors for diverse requirements like online media, offline media, BTL, creative,…

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6 ways to turn your Client Servicing team into a ‘Gladiator’

Is client servicing really the most thankless job in advertising? Is he actually the un-official postman in the team? To a lot of senior marketing chaps, client servicing is the “slumdog” who would never become a millionaire. May be they are right, after all what value does a client servicing adding to the whole process…

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