When it comes to the question of a digital PR agency versus a traditional PR agency, we know that digital agencies offer capabilities that are beyond the scope of firms that focus on a more traditional public relations approach.
Why PR has a strategic advantage over digital agencies?
So, when it comes to digital branding,
PR agencies having a clear edge over interactive agencies,
simply because they’ve been in the business of creating & generating content for a very long time.
Now in a scenario where
social has practically taken over entire digital marketing ecosystem,
every brand needs a continuous supply of fresh digital content ( both visual & text ) for brand reinforcement.
and that is where PR has a great chance to fill the void with their expertise.
With mobile devices becoming the newest vehicle of communication,
there will be a steep rise in the demand for digital content and that is where lies a huge revenue opportunity for all PR companies.
In a continuously evolving media environment, where on one side, the opportunity to market your brand has increased due to
Is client servicing really the most thankless job in advertising? Is he actually the un-official postman in the team? To