Building your Digital Strategy for Execution | Perspective

Just continuing from where I left in my previous post And I want to begin this post by quoting the legendary Sun Tzu: “Strategy without tactics is the slowest route to victory, tactics without strategy is the noise before defeat.”  Whether you are a digital marketing manager or a Digital Strategist working for an agency, this post is…

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Building Perspective – The First Step In Digital Strategy

The Context Creating future ready digital strategy is on the top priority of every brand today. Here’s what you need to know to create a solid foundation. Below graphic (source: Global Web Index) is an indication of the times we are in. In a nutshell, 65% of our media time, across audiences (in India) is spent…

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RIP CMO, viva CDO!

As the adoption of digital media and devices surges, digital is getting pushed towards the ‘most basic need’ in Maslow’s Pyramid. Digital readiness is now looked upon as the key differentiator and also a success factor for any organisation’s future growth and competitiveness. This elevates the importance of the chief marketing officer (CMO) as a…

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Digital Media Strategy – The Past, Present & Future

Digital Media Strategy – The Past Back in mid 2000’s, digital media strategy was just an excel crunching and data munching job. It was nothing more than a cost optimised ms-excel plan. Almost all the plans followed the same construct, lots of rich media innovations, roadblocks & tonnes of banner impressions. Back then, even the clients had little…

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Search is the beginning, middle & end of every buying journey

More than a decade ago, when I started my digital marketing career, concepts like consumer buying journey were non-existent in the agency parlance. In fact, no marketer was even asking this question to their agency. Perhaps digital was not considered strategic enough. But travel e-commerce players (like MMT, Yatra etc.) changed it all forever, when they showcased the true…

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How to approach Mobile Marketing Strategy as a CMO?

Let me tell you something, if you are a CMO who is creating the mobile strategy for the first time, then only god can help you. Guess what, the fault is not yours. Mobile marketing space has become increasingly complex and confusing for even the best of digital professionals and building an integrated mobile marketing approach…

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Mobile has changed the in-market car buying journey

It used to be that when people needed to buy a car they would go to the dealer, walk down the rows of brightly coloured models and listen to a salesperson talk about the latest and greatest makes and features. Today’s auto intender can bypass the car lot altogether and gather information from sites, apps,…

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Digital Strategy Template – for startups & small business

Prologue Building a Digital Strategy Template, is on the wish list of almost each and every individual in the digital advertising business, every tech entrepreneur, existing startups or marketing communication teams in corporates. But can we really create a generic strategy template? Lets find out. People in the traditional advertising would definitely know about the role of…

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Decoding Digital PR Strategy in India

Continuing from my previous post about how a PR company could possibly bring a significant change to the digital ecosystem in India. Here’s a basic presentation as to how any small Public Relations company can build a 360 degree Digital PR Strategy Services portfolio for their clients and improve upon their revenues in long term.

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Digital Marketing Strategy for Accounting Firms

We all know Accounting is a serious business. Chartered accounting firms can make a huge impact in anyone's business not just by managing their books efficiently but also by offering brilliant tax & finance related advice to the business owners & decision makers.

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Customer retention strategy for a Digital Startup

In between the mad race for generating more and more leads, prospects, opportunities, fight for higher conversions with the competing sellers & maximising quarterly revenue figures, a startup business owner hardly gets any time to think about his customer who has just purchased his product / service. As professionals, we are trained to look ahead and…

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Digital Marketing Strategy for B2B sales

Getting your basic digital marketing strategies in place is always a challenge for any product marketing team, especially if it is targeting a niche B2B client. Most of the marketing managers, follow the tried and tested approach of generating leads through various sources like Tele-marketing, events, digital, BTL and pass it on to their Sales force (in…

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