Search is the beginning, middle & end of every buying journey

More than a decade ago, when I started my digital marketing career, concepts like consumer buying journey were non-existent in the agency parlance. In fact, no marketer was even asking this question to their agency. Perhaps digital was not considered strategic enough. But travel e-commerce players (like MMT, Yatra etc.) changed it all forever, when they showcased the true…

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Digital Marketing for CMOs – rocket science or a piece of cake?

In 2016, I completed a decade long career in the world of digital marketing and advertising. Over the years, I’ve seen the nature of client queries & problem statements changing quite dramatically. From a very simple one liner like “We want to do something in digital” to “How can we generate leads through digital?”, and the most…

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With RHS gone, search marketing has changed forever

With right hand side ads disappearing in search, google is clearly telling brands to focus on mobile in their paid search marketing strategy. Adwords will soon display four ads above organic search results, no ads to the right of search results, and three additional ads below search results, according to The SEM Post. At the…

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Why job hopping is losing its negative stigma globally?

Before I say anything, let me first confess that I’ve been a job hopper in my career (only the first half of it), and this post is not written in self defence. Nor this is written to support job hopping in any manner.  I am just trying to present another view which  will help the recruiters…

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Programmatic Media in India – A Despicable Story

While globally popular for over a decade, programmatic media in India is being used only since last couple of years. eMarketer forecasts US mobile programmatic ad spending will reach $9.33 billion this year and account for 60.5% of total US programmatic display ad spending.  At present, the programmatic buying industry is at a very nascent…

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4 Mobile Marketing Strategies that would actually work in 2016

Year 2015, was perhaps the most important year in the global tech history, an year when mobile & mobile devices officially ended the 2 decade long dominance by desktops. People around the globe settled down to a new “mobile way of life”. Data from BCG study calling out loud and clear that smartphones are the primary digital device…

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4 RTB Programmatic trends for 2016

RTB Programmatic trends have fascinated one and all in the advertising world. The pace at which they’ve grown in the last 3 years have stunned even the hardest of its critics. Programmatic is projected to touch almost 80% of total US advertising ad-buy by 2017. The programmatic adoption is lowest in china which is projected to…

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Google adds forecasting to its Adwords display planner

In a Google+ post, the AdWords team announced the update to AdWords Display Planner, writing the enhancements now help “forecast how many clicks and impressions are available in your bid and budget range — based on current auction data. The estimates rely on current auction data and show projections over time. The Display Planner will also show…

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5 ways to allocate your digital marketing budget

A marketing plan is a detailed roadmap that outlines your marketing strategies, tactics, costs and projected results over a period of time. Your marketing plan and budget keeps your entire team focused on specific goals – it’s a critical resource for your entire company (even more so when you are a start-up with limited resources at…

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Is your social media fan your customer too?

Have you ever asked this question to your social media vendor, why your Facebook posts on your brand pages gets your business so little number of likes and comments organically, despite having thousands of fans? Or for that matter, why your brand tweets feel lonely and absconding in the twitter timelines, waiting for somebody to…

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Is your brand actually ready for Mobile Advertising?

It is no rocket science to say that in the last one decade, technology has changed a lot of things around us and in effect about us. With mobile (or mobility) being the most critical catalyst in this ultra sonic evolutionary shift in human behavior, there are few aspects of this evolution worth talking about….

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Digital Case Study – Maruti recreates the National Anthem in #DZire2Unite

Digital Case Study #DZire2Unite –  An Initiative by Maruti Suzuki The youth of today is eager to unite for a cause. A recent example of the same was when everyone used rainbow filters on their Facebook DP’s on the legalisation of gay marriage in USA. There are also certain things that every Indian youth holds…

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