Updated Controls for Facebook News Feed – Boon or Bane?

If you are chasing your “million likes on Facebook page” dream, drop it! as soon it may become a futile exercise. According to the latest update from Facebook, they are making some deep changes to its news feed which would make it difficult for brands to reach out to their page followers. Over the years, Facebook has…

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Digital Marketing Course ‘Squared’ is now in India

  For all those who wish to enter the Digital Marketing industry in India, these are truly fascinating time. Google has just launched their much popular and award winning online learning platform “Squared” in India as well. Squared programme has been crowdsourced by leading employers to meet the need for high calibre digital talent and leadership….

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4 Digital Marketing sins in the Real Estate

According to an ASSOCHAM survey: Real estate firms throughout India spend about Rs 2,500 crore annually on publicity across different media and digital marketing accounts for about 25 per cent with a share of about Rs 625 crore. According to www.emarketer.com, overall online ad spend is projected to steadily increase year over year: 2013- $42.5B…

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Digital Marketing Consultant vs Digital Agency, both are relevant for business

This post is not to convince people against digital ad agencies, instead it is to help business owners make better business decisions. Back in 2006, when I started my career in Quasar Media (a leading independent digital agency & now a WPP company) , I never thought that I would get an opportunity to work as an independent…

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Mobile Website vs Mobile App? Both are winners

Even after so many years, a lot of people usually get confused between Mobile Website vs Mobile App and most importantly, which one is relevant to your business. The decision however, is actually not that difficult. Just so that you can understand this in a more logical manner, lets go to the bare basics. What…

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How to become a Digital Marketing Consultant?

Twice in the last ten years, that I took a break from what they call a “stable job” mindset and opted for full time digital marketing consulting career . I had little clue about what digital marketing consultant does?  Consulting for me was not about making money but to give myself a chance to think differently. Nevertheless, life…

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Here’s why you should stop worrying about your Facebook likes?

Social Media Engagement is Not a Strategy from Mark Schaefer The above presentation would come as a slap on the face to many “Social Media Gurus” (especially here in India). The beautiful part about this presentation is that all the points mentioned in this presentation are sheer common sense and does not comply with any ” marketing…

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Digital Case Study – eCommerce – Faballey wants you to #unfollow

For the past few days, Fab Alley’s viral commercial by NewYork based standup comedian Radhika Vaiz has created enough storm in the advertising & marketing corridors. In the film, Vaz talks about women and their struggle to conform to fashion trends. For an ad of such boldness, it was obvious to attract the attention from everything….

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The ‘social media phase of the internet’ has ended in 2014

In his closing comments of 2014, leading New York City-based venture capitalist and blogger Fred Wilson says “the social media phase of the Internet ended” in 2014. A lot of us would dismiss this statement immediately. And why not? After all there are 1.8 billion internet users who are accessing various social networks. But despite such a…

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5 digital marketing tips for every business

As the new year approaches each year, many of us start thinking of resolutions. It can actually feel uplifting to begin a new plan such as joining a gym to get fit, writing one page a day for the next bestseller novel, or more prosaically, keeping up with your inbox. I am sure some of you also…

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Increase online sales in 4 easy steps

One of the toughest tasks for any digital publishing or media company is to increase their online sales year on year. Technology has changed the way media business sells its offering to its potential clients. Gone are the days when your brand name was more than enough to achieve your online sales targets. CMOs have become way too…

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Ad Viewability – a boon or bane for advertisers?

According to a recent comScore study, 54% of online display ads weren’t seen by anyone, owing to various factors including technical glitches, user habits, and even fraud. For advertisers, that’s a lot of money down the drain. And rightly so, I mean after all we are talking about hard marketing dollars. Some conventional media people…

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