In the last 2 decades, digital marketing channels and technology innovations has transformed marketing and advertising completely.
Hence formulating a robust Digital Marketing strategy is on the top priority of every marketing led organisation.
Unlike offline marketing, digital marketing has multiple channels which requires separate media planning and strategy:
Search engine marketing ( SEM )
Search engine optimisation ( SEO )
Social media marketing ( SMM )
Digital marketing strategies require deep understanding of digital trends, audience insights, data analytics, technology platforms and optimising brand presence across channels like google, facebook, youtube, twitter, instagram, Whatsapp etc.