Adobe Digital Insights 2017 – A Summary For Indian Brands

A new Adobe Digital Insights report, Best of the best JAPAC, was released, highlighting the internet usage trends demonstrated by consumers in the developing countries and the role played by smartphones in driving new internet users. Below are the top 5 trends and digital insights from the adobe report: Shift to Mobile Smartphone traffic has grown…

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Digital trends for multichannel retail

With the number of e-retail startups entering the landscape, soon retail brands would find it difficult to differentiate the value proposition. Though ecommerce would be driving incremental revenue, for complete business transformation, retail would be focussing on multichannel optimization in the coming years. According to Neoworks – the ecommerce people: The focus of retail multichannel improvement will be…

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Digital Trends for Travel Brands in 2016

Digital trends in the last one decade have shown a massive paradigm change in the entire value chain starting from the local travel operator to multi million dollar enterprise company. Travel is arguably the most evolved vertical in the eCommerce space. After all, it doesn’t take much time for a customer to swipe his credit / debit…

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8 Digital Trends to keep in sharp focus for 2016

Today is the first working day in this calendar year, and if you are a digital marketing professional or entrepreneur, year 2016 holds some great opportunities for you and your organisation. So whether you are a planner in some digital agency or leading the marketing for some e-startup. Here are some of the key digital…

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Digital Trends: 50% of online ads are still non viewable

If you believed that your million dollars display campaign would generate massive brand recall and consideration, a European ad verification company Meetrics is ready to spoil your party. According to the definition given by IAB on ad view-ability: An ad is considered viewable if 50 per cent of it is in view for at least one second….

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Social Media Trend : Twitter buy now button may alter consumer journey forever

In the last few years, e-commerce has transformed the way brands are looking at their businesses. Not just the retail, but it has forced the entire services sector to build a unique experiential model online and create newer revenue channels (powered by e-commerce) to their existing business models. Without doubt, social media platforms like Facebook, Twitter…

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Digital Trends : 14% CMOs anticipate mobile spends to rise upto 50%

The Interactive Advertising Bureau’s (IAB) recently released “Marketer Perceptions of Mobile Advertising” report, which surveyed more than 200 marketers, found that more than three-quarters of marketers believe that programmatic mobile is important, or at least somewhat important. Surprisingly, only 27 percent of the marketers surveyed had actually purchased mobile ads programmatically. The good news for the…

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Digital Trends showing Mobile as de-facto for content consumption

In the past half a decade, various consumer & media researches have shown a downward trend for Digital Consumption on PC, and it is no longer a breaking news for the hardware manufacturers around the globe. Mobile is de-facto for interactive content consumption When it comes to digital consumption for content, Smartphones & Tablets have become…

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Digital Trends in Mobile App Marketing for 2014

With the pace at which connected tech is evolving, very soon Smart TVs, integrating television along with the power Internet technologies and social media, will replace Television. Having said that, India is still world’s third largest television market in the world with a combined viewership of 415 million. Millions of these potential Consumers still consuming majority of…

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Digital Trends for Automotive in 2015

According to a survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.     Without doubt, we can now say that the conventional purchase lifecycle has changed (and…

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In a multiscreen world, everything is online

One does not require to browse any strategic research to acknowledge the growth of digital devices. It is more than apparent now that consumer is not going to stay happy with just a single (TV) screen. From Television to PC to Mobile phones to Smartphones & now Tablets, consumer is hungry for more & more…

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Mobile first approach is now a must for brands

There has been a constant debate around the role of mobile in the present digital ecosystem. While on one side, few digital & social media enthusiast are completely tilting their opinion towards use of mobile applications and rich media, another section is extremely bullish towards mobile video & its capabilities in taking the brand message…

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