Category: Digital Marketing Trends

Digital marketing trends allows a brand to take better marketing decisions related to platforms, communication and media.

Different digital trends allows marketeers to make data driven judgement on the future digital marketing strategy.

However, digital marketing trends should only be referred as a guidance to create more curated digital strategy for each brand.

While trends could be spotted easily or can deducted logically by everyone, every brand must try to go little deeper to uncover deep insights about their own audience and industry segment.

Digital marketing trends can be further categorised as :

  • Search Trends
  • Social Media Trends
  • Platform Trends ( Benchmarks )
  • Advertising Trends

Digital Trends in Mobile App Marketing for 2014

With the pace at which connected tech is evolving, very soon Smart TVs, integrating television along with the power Internet technologies and social media, will replace Television. Having said that, India is still world’s third largest television market in the world with a combined viewership of 415 million. Millions of these potential Consumers still consuming majority of their daily entertainment & infotainment...

digital automobile purchase trends

Digital Trends for Automotive in 2015

According to a survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews.     Without doubt, we can now say that the conventional purchase lifecycle has changed (and continuously changing) with the ever...

TV prime time is dead

Digital Trends : Mobile destroyed TV prime time

Latest digital trends suggest that Mobile devices have literally disrupted the content consumption habits of audience which killed TV prime time. It is no rocket science anymore that mobile (or mobile devices) have become the lifeline of billions of people on the planet and are here to stay. Needless to say, the ad-world has sufficiently warmed up to this massive opportunity and the pace of growth...