Your Digital Data Obsession Could Kill Simplicity In Marketing

Ability to Simplify means to eliminate the unnecessary so that the necessary may speak. ~ Hans Hoffman

The beauty lies not in romanticising or exaggerating the complexity of any problem, but in simplifying it and making it easier for the layman.

Why simplicity is important?

For instance, what’s the point of showing the entire script of a movie to its audience, it is irrelevant for them to know the finer nuances and details of movie making. They are only interested in the final edited and packaged story.

Here’s an intriguing Ted Talk by Eric Berlow, on Simplifying Complexity

The world is full of details, it always was.

From the moment we start our day, we are loaded with choices to make about each and every aspect of our lives.

Your newspaper offers you so many perspectives & opinions to chose from.

Your wife wants to know about your preference for the meals. (I hate this one personally)

Google Maps wants you to choose between the route you will take every day.

Your boss wants you to choose between the prioritised tasks.

And many more such choices that puts our brain under some sort of stress and often makes you irritated about the recurrence of these choices in life.

Simplifying Digital Data

Today, we’ve over-loaded our lives with gadgets, that are powerful enough to launch an unmanned space vehicle. They take care of every choice we make, every step we take, even to an extent of documenting our life’s moments.

According to a new report from IBM Marketing Cloud, “10 Key Marketing Trends For 2017,” 90% of the data in the world today has been created in the last two years alone, at 2.5 quintillion bytes of data a day!

The DNA of Technology was to “SIMPLIFY” & “AUTOMATE” the tasks at hand so that the same task can be performed faster, easier, and with utmost efficiency.

Data, just like technology is supposed to make things simple & easy for any layman to comprehend. Too much of data would always lead to too much details.

It is time to filter the most relevant detail.

Every brand wants to win in this digital race, but the final winner in this contest would be the one who showcases the most simplified version of itself. 

Under no circumstance, the crux of your message should be lost. As communicators, we need to keep our communication as direct & co-relatable as possible.


If you are not Simplifying, you are Complicating it

Let me leave you with a life changing video by Bill Carr on “how to simplify your life”?

Piyush Aggarwal

Piyush Aggarwal is Head of Programmatic Platforms Strategy (APAC) @ Brightcom Singapore | Marketing Technologist | Analytics Specialist | Digital Trainer | Startup Consultant | Kindler | iPhone Photographer...So far So Good!

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