5 ways to allocate your digital marketing budget

A marketing plan is a detailed roadmap that outlines your marketing strategies, tactics, costs and projected results over a period of time. Your marketing plan and budget keeps your entire team focused on specific goals – it’s a critical resource for your entire company (even more so when you are a start-up with limited resources at…

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Social Media Trend : Twitter buy now button may alter consumer journey forever

In the last few years, e-commerce has transformed the way brands are looking at their businesses. Not just the retail, but it has forced the entire services sector to build a unique experiential model online and create newer revenue channels (powered by e-commerce) to their existing business models. Without doubt, social media platforms like Facebook, Twitter…

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Is your social media fan your customer too?

Have you ever asked this question to your social media vendor, why your Facebook posts on your brand pages gets your business so little number of likes and comments organically, despite having thousands of fans? Or for that matter, why your brand tweets feel lonely and absconding in the twitter timelines, waiting for somebody to…

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Is your brand actually ready for Mobile Advertising?

It is no rocket science to say that in the last one decade, technology has changed a lot of things around us and in effect about us. With mobile (or mobility) being the most critical catalyst in this ultra sonic evolutionary shift in human behavior, there are few aspects of this evolution worth talking about….

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Digital Case Study – Maruti recreates the National Anthem in #DZire2Unite

Digital Case Study #DZire2Unite –  An Initiative by Maruti Suzuki The youth of today is eager to unite for a cause. A recent example of the same was when everyone used rainbow filters on their Facebook DP’s on the legalisation of gay marriage in USA. There are also certain things that every Indian youth holds…

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Updated Controls for Facebook News Feed – Boon or Bane?

If you are chasing your “million likes on Facebook page” dream, drop it! as soon it may become a futile exercise. According to the latest update from Facebook, they are making some deep changes to its news feed which would make it difficult for brands to reach out to their page followers. Over the years, Facebook has…

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Digital Marketing Course ‘Squared’ is now in India

  For all those who wish to enter the Digital Marketing industry in India, these are truly fascinating time. Google has just launched their much popular and award winning online learning platform “Squared” in India as well. Squared programme has been crowdsourced by leading employers to meet the need for high calibre digital talent and leadership….

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Digital Trends : 14% CMOs anticipate mobile spends to rise upto 50%

The Interactive Advertising Bureau’s (IAB) recently released “Marketer Perceptions of Mobile Advertising” report, which surveyed more than 200 marketers, found that more than three-quarters of marketers believe that programmatic mobile is important, or at least somewhat important. Surprisingly, only 27 percent of the marketers surveyed had actually purchased mobile ads programmatically. The good news for the…

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Digital startup naming mistakes that everyone should avoid

Imagine, you’ve got a fantastic business idea with great prospects, clearly defined audience and the revenue model is crystal clear too. You are absolutely bullish about its chances to become “the next big thing”. Suddenly, everything comes crashing down because your billion dollar dream domain is not available. Any why not, the world consists of nearly 6,500…

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4 Digital Marketing sins in the Real Estate

According to an ASSOCHAM survey: Real estate firms throughout India spend about Rs 2,500 crore annually on publicity across different media and digital marketing accounts for about 25 per cent with a share of about Rs 625 crore. According to www.emarketer.com, overall online ad spend is projected to steadily increase year over year: 2013- $42.5B…

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Top 6 reasons why digital startups fail

A few months ago, I wrote an article on global trends of failed startups, and guess what, last week I stumbled upon one ex-founder of a failed startup company who has now gone back to his full time job and doing quite well in his new role as a business head. The pace at which…

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Digital Strategy Template – for startups & small business

Prologue Building a Digital Strategy Template, is on the wish list of almost each and every individual in the digital advertising business, every tech entrepreneur, existing startups or marketing communication teams in corporates. But can we really create a generic strategy template? Lets find out. People in the traditional advertising would definitely know about the role of…

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