2015 mobile advertising IAB report

Digital Trends : 14% CMOs anticipate mobile spends to rise upto 50%

The Interactive Advertising Bureau’s (IAB) recently released “Marketer Perceptions of Mobile Advertising” report, which surveyed more than 200 marketers, found that more than three-quarters of marketers believe that programmatic mobile is important, or at least somewhat important. Surprisingly, only 27 percent of the marketers surveyed had actually purchased mobile ads programmatically. The good news for the programmatic industry, and for marketers...

naming your startup business

Digital startup naming mistakes that everyone should avoid

Imagine, you’ve got a fantastic business idea with great prospects, clearly defined audience and the revenue model is crystal clear too. You are absolutely bullish about its chances to become “the next big thing”. Suddenly, everything comes crashing down because your billion dollar dream domain is not available. Any why not, the world consists of nearly 6,500 spoken languages. Thousands of new,...

drawing business concept for startup digital strategy

Digital Strategy Template – for startups & small business

Prologue Building a Digital Strategy Template, is on the wish list of almost each and every individual in the digital advertising business, every tech entrepreneur, existing startups or marketing communication teams in corporates. But can we really create a generic strategy template? Lets find out. People in the traditional advertising would definitely know about the role of a “strategic planner“. They are...