Digital Marketing Consultant vs Digital Agency, both are relevant for business

This post is not to convince people against digital ad agencies, instead it is to help business owners make better business decisions. Back in 2006, when I started my career in Quasar Media (a leading independent digital agency & now a WPP company) , I never thought that I would get an opportunity to work as an independent…

Read more...

Mobile Website vs Mobile App? Both are winners

Even after so many years, a lot of people usually get confused between Mobile Website vs Mobile App and most importantly, which one is relevant to your business. The decision however, is actually not that difficult. Just so that you can understand this in a more logical manner, lets go to the bare basics. What…

Read more...

Startup Lessons : When to launch your digital startup?

The article was first published in 2009 as a part of Startup Lessons Learned. Author of this article is Eric Ries who is considered to be one of the most powerful individuals in Tech Entrepreneurship space.  Here’s a common question I get from digital startups, especially in the early stages: when should we launch? My…

Read more...

How to become a Digital Marketing Consultant?

Twice in the last ten years, that I took a break from what they call a “stable job” mindset and opted for full time digital marketing consulting career . I had little clue about what digital marketing consultant does?  Consulting for me was not about making money but to give myself a chance to think differently. Nevertheless, life…

Read more...

6 stages of Digital Startup business

If you are reading this post, I can assume that you have an idea and you are on your way to build your startup or else you have a deep desire to build one. Don’t worry, you are not alone in your journey. Building startups seems to be the only thing on the mind of every professional….

Read more...

5 ways to get startup funding for your digital agency

If you are an avid follower of the startup news, you might have noticed that most of the startup funding is landing in the tech startup space, that too largely in the mobile apps & e-commerce category. Have you ever wondered why the startup advertising agencies are not in the investment radar. Why is it that the…

Read more...

Here’s why you should stop worrying about your Facebook likes?

Social Media Engagement is Not a Strategy from Mark Schaefer The above presentation would come as a slap on the face to many “Social Media Gurus” (especially here in India). The beautiful part about this presentation is that all the points mentioned in this presentation are sheer common sense and does not comply with any ” marketing…

Read more...

Digital Case Study – eCommerce – Faballey wants you to #unfollow

For the past few days, Fab Alley’s viral commercial by NewYork based standup comedian Radhika Vaiz has created enough storm in the advertising & marketing corridors. In the film, Vaz talks about women and their struggle to conform to fashion trends. For an ad of such boldness, it was obvious to attract the attention from everything….

Read more...

How to hire for bootstrapped digital startup?

Hiring for bootstrapped startup is always difficult, especially when you are building your prototype or incubating it using angel fund. A bootstrapped startup always goes through several challenges before they find the right people on board. If you are one of those bootstrapped startup owners who is running or planning for his digital or tech startup,…

Read more...

Digital Trends showing Mobile as de-facto for content consumption

In the past half a decade, various consumer & media researches have shown a downward trend for Digital Consumption on PC, and it is no longer a breaking news for the hardware manufacturers around the globe. Mobile is de-facto for interactive content consumption When it comes to digital consumption for content, Smartphones & Tablets have become…

Read more...

The ‘social media phase of the internet’ has ended in 2014

In his closing comments of 2014, leading New York City-based venture capitalist and blogger Fred Wilson says “the social media phase of the Internet ended” in 2014. A lot of us would dismiss this statement immediately. And why not? After all there are 1.8 billion internet users who are accessing various social networks. But despite such a…

Read more...

How to handle angry clients in a digital agency?

One of the key reasons why clients hate modern day digital agency is due to poor quality customer servicing. Very seldom you would find a digital agency who has a strong account management team at their disposal. Not that they are ignorant about the importance of an account manager, but sometimes they just choose to…

Read more...