5 digital marketing tips for every business

As the new year approaches each year, many of us start thinking of resolutions. It can actually feel uplifting to begin a new plan such as joining a gym to get fit, writing one page a day for the next bestseller novel, or more prosaically, keeping up with your inbox. I am sure some of you also…

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Increase online sales in 4 easy steps

One of the toughest tasks for any digital publishing or media company is to increase their online sales year on year. Technology has changed the way media business sells its offering to its potential clients. Gone are the days when your brand name was more than enough to achieve your online sales targets. CMOs have become way too…

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Digital Analytics – The Highway to Digital Intelligence

The success of any digital analytics hinges on the marketer’s understanding of his or her customers. Sounds familiar, right? But as marketers, we need to be aware of the fact that technology landscape has significantly altered in the last 5 years. The way brands interact with their customers has changed and the ability to understand customers…

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How to foolproof your digital startup hiring strategy?

I am convinced that nothing we do is more important than hiring and developing people. At the end of the day you bet on people, not on strategies. ~ Lawrence Bossidy (Former COO of GE and author) I wish I could’ve mailed the above quote in 70 font size, Arial Bold Face to all the…

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How to write client proposals in a digital agency?

If you are new to digital sales, its an uphill task for you to come into the groove straight away and start getting revenue for the company from day 1. However, you can certainly build an intent to make a difference to your pipeline by calibrating your digital agency proposals or RFPs by keeping into…

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Ad Viewability – a boon or bane for advertisers?

According to a recent comScore study, 54% of online display ads weren’t seen by anyone, owing to various factors including technical glitches, user habits, and even fraud. For advertisers, that’s a lot of money down the drain. And rightly so, I mean after all we are talking about hard marketing dollars. Some conventional media people…

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How to hire talent for your digital startup?

So which version of Android do you own?, a question once put up by a hiring manager in the interview to a young aspiring digital fresher.”I use latest Jelly bean 4.2.3″, prompt came the reply by the youngster. To my surprise, the kid was later hired for his good IQ, but that organisation did not…

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Content marketing for B2B companies

There is a never ending talk around using digital content marketing for B2B and how it can drive generate more leads and eventually sales numbers. Content, as we all know, is a highly misnomered term in our digital marketing world. For some, it is merely few keywords that can boost up your ranking in the search…

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6 ways to execute low budget digital campaign

There is nothing better than seeing a smile on the face of your client, and if you really offer him value when budgets are low, he would spend with open heart when there are bigger budgets.

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Digital Trends in Mobile App Marketing for 2014

With the pace at which connected tech is evolving, very soon Smart TVs, integrating television along with the power Internet technologies and social media, will replace Television. Having said that, India is still world’s third largest television market in the world with a combined viewership of 415 million. Millions of these potential Consumers still consuming majority of…

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4 simple hacks to close more digital ad sales

In my career, I must have interacted with hundreds of digital ad sales professionals from around the globe, while some of them were my colleagues, others I’ve worked closely with as a client. Often the difference between a good, bad & ugly ad sales person is visible immediately after the first meeting. With social media becoming…

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