Data Analytics in FMCG goes beyond Advertising

Let me start by stating the obvious, data analytics is still a mystery for many mass FMCG brands. Yet, the space is drawing more interest year on year. Check out the number of searches going up over the last 5 years. Everyone is bullish about Digital for FMCG   According to Google-BCG report, 40% of FMCG consumption in India will...