Digital Marketing for CMOs – rocket science or a piece of cake?

In 2016, I completed a decade long career in the world of digital marketing and advertising. Over the years, I’ve seen the nature of client queries & problem statements changing quite dramatically. From a very simple one liner like “We want to do something in digital” to “How can we generate leads through digital?”, and the most…

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Digital Analytics – The Highway to Digital Intelligence

The success of any digital analytics hinges on the marketer’s understanding of his or her customers. Sounds familiar, right? But as marketers, we need to be aware of the fact that technology landscape has significantly altered in the last 5 years. The way brands interact with their customers has changed and the ability to understand customers…

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