Running an independent digital agency business is a tricky affair in any part of the globe. Speak to any startup agency founder, they would tell you exactly what pain they went through in setting up their company. Poor cash flows & bad […]
The following article is originally published in The Financial Express by Mr. Jaideep Mehta (MD, IDC India & South Asia) New ways of consuming IT are emerging Many analysts and observers cite 2015 as one of the most challenging years for […]
One of the key reasons why clients hate modern day digital agency is due to poor quality customer servicing. Very seldom you would find a digital agency who has a strong account management team at their disposal. Not that they […]
If you are new to digital sales, its an uphill task for you to come into the groove straight away and start getting revenue for the company from day 1. However, you can certainly build an intent to make a […]
Why PR has a strategic advantage over digital agencies?
So, when it comes to digital branding,
PR agencies having a clear edge over interactive agencies,
simply because they’ve been in the business of creating & generating content for a very long time.
Now in a scenario where
social has practically taken over entire digital marketing ecosystem,
every brand needs a continuous supply of fresh digital content ( both visual & text ) for brand reinforcement.
and that is where PR has a great chance to fill the void with their expertise.
With mobile devices becoming the newest vehicle of communication,
there will be a steep rise in the demand for digital content and that is where lies a huge revenue opportunity for all PR companies.
In a continuously evolving media environment, where on one side, the opportunity to market your brand has increased due to increase in the number of communication platforms, it has also added to the list of problems for any brand/ marketing […]
Is client servicing really the most thankless job in advertising? Is he actually the un-official postman in the team? To a lot of senior marketing chaps, client servicing is the “slumdog” who would never become a millionaire. May be they […]