Digital Marketing for CMOs – rocket science or a piece of cake?

In 2016, I completed a decade long career in the world of digital marketing and advertising. Over the years, I’ve seen the nature of client queries & problem statements changing quite dramatically. From a very simple one liner like “We want to do something in digital” to “How can we generate leads through digital?”, and the most…

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Updated Controls for Facebook News Feed – Boon or Bane?

If you are chasing your “million likes on Facebook page” dream, drop it! as soon it may become a futile exercise. According to the latest update from Facebook, they are making some deep changes to its news feed which would make it difficult for brands to reach out to their page followers. Over the years, Facebook has…

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Here’s why you should stop worrying about your Facebook likes?

Social Media Engagement is Not a Strategy from Mark Schaefer The above presentation would come as a slap on the face to many “Social Media Gurus” (especially here in India). The beautiful part about this presentation is that all the points mentioned in this presentation are sheer common sense and does not comply with any ” marketing…

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5 digital marketing tips for every business

As the new year approaches each year, many of us start thinking of resolutions. It can actually feel uplifting to begin a new plan such as joining a gym to get fit, writing one page a day for the next bestseller novel, or more prosaically, keeping up with your inbox. I am sure some of you also…

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How to attract investors for digital startup?

If ever anyone ask me to describe our current era in one word, my reply would be “ENTREPRENEURSHIP” & “STARTUPS“. I am quite certain that most of you would say “I agree”. A word, which has truly changed the complexion of our modern day global marketplace. The world (as we speak) is no longer a bi-colored canvas of…

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