Updated Controls for Facebook News Feed – Boon or Bane?

If you are chasing your “million likes on Facebook page” dream, drop it! as soon it may become a futile exercise.

According to the latest update from Facebook, they are making some deep changes to its news feed which would make it difficult for brands to reach out to their page followers.

Over the years, Facebook has modified and transformed the way we consume content on our wall through its News Feed. News Feed is where you go to catch up on what’s happening with your friends and find the content that matters to you.

What you do in News Feed helps determine what you see in News Feed. You decide who you want to connect to, and what Pages and public figures you want to follow.

Needless to say that Facebook has become a universal choice of brands & businesses around the globe for reaching out and engaging with their target audience.

Facebook revenue has continuously beaten all expectation in the past and still going strong. In this process, what has really happened is that the average number of pages liked by any individual on Facebook has gone up significantly.  Here’s a graph from Social Bakers that demonstrate the fact quite clearly:

Average number of Facebook user likes per country

Average number of Facebook user likes per country

 

In India, on an average 22 pages are liked by each Facebook user (which is much smaller compared to 70 in the US). Now add to that, the unstoppable Facebook feeds of your friends and the newly added content feeds of publishers. How much of a chance does any brand has to make an impact and grab your attention?

Updated newsfeed control can potentially kill your Facebook campaign

In their latest update to newsfeed, Facebook has provided the users the option to prioritise the kind of feeds they want to see first. They can chose their best friends, their favourite branded content which would appear first in their timeline.

In their statement, Facebook clearly mentioned that they are allowing people to select the kind of content they want to see and engage with.

News Feed is a personalised stream of stories that you build from the people and Pages you’ve connected to on Facebook. The goal of News Feed is to show you the stories that matter most to you. To do this, we use ranking to order stories based on how interesting we believe they are to you: specifically, whom you tend to interact with, and what kinds of content you tend to like and comment on.

But this could be a bad news for the businesses who’ve spent precious marketing dollars for getting those page likes. It would seriously impact the content engagement rates in days to come across all brand pages.

Facebook-Newsfeed-prefrences

Here’s what Greg Marra, Facebook’s product manager has to say in an interview given to Mashable on the Facebook News Feed:

Feature was modelled after News Feed’s “unfollow” feature, which allows people to choose not to see posts from specific pages and people in their feed. “The thing we were constantly hearing was: ‘there’s a few people that I really care about and i want to make sure I don’t miss stuff from those people.

This could be a positive move from user experience standpoint, but brand pages would soon feel the after effects of this change.

Also Read: Here’s why Facebook likes should stop bothering you

Conclusion

While the average total likes for Facebook Pages went up in many cases in February 2015, very recently Facebook Inc. made a new announcement for business pages due to which a lot of pages saw a dip in their average page fans by 3 to 4%.

Facebook is not been able to balance its priorities in the recent times, and with this recent change, it may face significant backlash from advertisers around the globe.

How to attract investors for digital startup?

If ever anyone ask me to describe our current era in one word, my reply would be “ENTREPRENEURSHIP” & “STARTUPS“. I am quite certain that most of you would say “I agree”.

A word, which has truly changed the complexion of our modern day global marketplace.

The world (as we speak) is no longer a bi-colored canvas of small & large enterprise companies. Every passing moment, the next billion dollar idea is taking shape in some small county of California or in the hinterlands of India, which could possibly cause serious disruption in the way people were living their lives.

While, most of us think (and some believe strongly) that our idea has the potential to become the next Facebook, Google, Alibaba or Amazon but very few people actually spend time in crystal gazing into the idea’s future.

It is a lot like visualising bond movie’s starting action sequence or planning your moves in the Chinese Checkers game. You go 3 steps forward in your head and get airlifted to see how the idea looks from the top.

Remember, the person who is investing his money in your business idea wants you forecast not just the profitability but also get him a sneak peek into the near & distant future.

That’s why I said it is a lot like crystal gazing.

The exercise I personally recommend to every budding entrepreneur, is a lot like formula 1 race track simulation where the driver races the entire track in his mind just to get accustomed to the track.

As a startup business owner, you need to see every twist & turn in your business idea even before you are actually in the race to acquire funding?

How you would operationalise the idea?

What would be the day 0 of your new business?

From where would get that first deal?

How would you reward your employees?

How would you make your customer your best friend?

Some investor are not just interested in knowing how much return the business will offer, they are also interested in knowing how will you do it?

The return on investment is non consequential if the path to success is not carved out properly.

Since your idea is your dream, your need to bring your investor into your dream. One has to learn the art of crystal gazing into the business future to attract investors for startup idea.

Remember, being a visionary is of no use if you cannot show the path to others. ~ Anonymous