Building Perspective – The First Step In Digital Strategy

The Context Creating future ready digital strategy is on the top priority of every brand today. Here’s what you need to know to create a solid foundation. Below graphic (source: Global Web Index) is an indication of the times we are in. In a nutshell, 65% of our media time, across audiences (in India) is spent…

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4 Digital Marketing sins in the Real Estate

According to an ASSOCHAM survey: Real estate firms throughout India spend about Rs 2,500 crore annually on publicity across different media and digital marketing accounts for about 25 per cent with a share of about Rs 625 crore. According to www.emarketer.com, overall online ad spend is projected to steadily increase year over year: 2013- $42.5B…

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Content marketing for B2B companies

There is a never ending talk around using digital content marketing for B2B and how it can drive generate more leads and eventually sales numbers. Content, as we all know, is a highly misnomered term in our digital marketing world. For some, it is merely few keywords that can boost up your ranking in the search…

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Digital Marketing Strategy for B2B sales

Getting your basic digital marketing strategies in place is always a challenge for any product marketing team, especially if it is targeting a niche B2B client. Most of the marketing managers, follow the tried and tested approach of generating leads through various sources like Tele-marketing, events, digital, BTL and pass it on to their Sales force (in…

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