Digital Case Study – FMCG – Mcdowells #No1Yaari

With video advertising becoming the most potent engagement weapon in the digital marketing parlance, brands & ad agencies have quickly grabbed this opportunity with both hands & using it to maximise their advertising ROI.

Mcdowells, as a brand, has been a big fan of using long & short form videos in the past to promote their brand message. Clearly, their spends have gone up significantly in the last 3-4 years, especially into digital. I am sure a lot is to do with their target segment which is mainly SEC A,B Youth & young adults. Continue reading