Digital Case Study – eCommerce – Faballey wants you to #unfollow

For the past few days, Fab Alley’s viral commercial by NewYork based standup comedian Radhika Vaiz has created enough storm in the advertising & marketing corridors.┬áIn the film, Vaz talks about women and their struggle to conform to fashion trends. For an ad of such boldness, it was obvious to attract the attention from everything. Since the day it is...