Digital Marketing for CMOs – rocket science or a piece of cake?

In 2016, I completed a decade long career in the world of digital marketing and advertising. Over the years, I’ve seen the nature of client queries & problem statements changing quite dramatically. From a very simple one liner like “We want to do something in digital” to “How can we generate leads through digital?”, and the most…

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How to become a Digital Marketing Consultant?

Twice in the last ten years, that I took a break from what they call a “stable job” mindset and opted for full time digital marketing consulting career . I had little clue about what digital marketing consultant does?  Consulting for me was not about making money but to give myself a chance to think differently. Nevertheless, life…

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Successful SEO Strategy needs better Digital PR Strategy

Google’s recent focus on improving local search has not only given consumers more relevant results, it has also given small businesses more exposure to consumers in their neighbouring areas. With local search gaining momentum, small businesses will now have a fighting chance to compete with the big boys, especially those conducting content marketing, as Google’s new search…

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Why you need a specialised Digital PR agency?

When it comes to the question of a digital PR agency versus a traditional PR agency, we know that digital agencies offer capabilities that are beyond the scope of firms that focus on a more traditional public relations approach.

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