Digital Marketing for CMOs – rocket science or a piece of cake?

In 2016, I completed a decade long career in the world of digital marketing and advertising. Over the years, I’ve seen the nature of client queries & problem statements changing quite dramatically. From a very simple one liner like “We want to do something in digital” to “How can we generate leads through digital?”, and the most…

Read more...

Social Media Trend : Twitter buy now button may alter consumer journey forever

In the last few years, e-commerce has transformed the way brands are looking at their businesses. Not just the retail, but it has forced the entire services sector to build a unique experiential model online and create newer revenue channels (powered by e-commerce) to their existing business models. Without doubt, social media platforms like Facebook, Twitter…

Read more...

5 digital marketing tips for every business

As the new year approaches each year, many of us start thinking of resolutions. It can actually feel uplifting to begin a new plan such as joining a gym to get fit, writing one page a day for the next bestseller novel, or more prosaically, keeping up with your inbox. I am sure some of you also…

Read more...