The Chicago manual of style: The essential guide for writers, editors, and publishers 16th ed. University of Guelph. Case Study Report Outline Template.
The Executive Summary. Example: Annotated Case Study Report. Interactive Activity. The psychographic characteristics are related to the people who want to explore the technology like who are passionate in daily life and have recognized the benefits of using Apple phones.
A music enthusiast from age 12 to 35 are using the product for items of the song, as they have recognized that it has the friendly-user software. Moreover, media designers are also attracted towards the product because there are editing programs in it and one can make own video or create music etc, as they have recognized that it is the easy process with Apple applications Daft, Apple has premium pricing so most of the consumer quickly decide that they want to buy the Apple product, families could also refer Apple products to each other as adoption is quicker than the and consumers frequently buy the product.
There is the variety of distribution that generates appeal to all ages and the groups. Apple uses advertisements to motivate the consumer and to attract them with such amazing Apple applications; the recent acquisition of the Beats headphone is created to promote the cultural awareness and attract the younger generation to buy the product.
They have set the strategies according to the area and by innovating their products they surpass the competition and they are at the top in the market Jinjin, The brand is selling itself because the social environment is creating the situations in which people or consumers are willing to but the Apple products. The packaging is sleek and simple, which is attracting the consumers, the symbol of Apple on the packaging is all time favorite; Apple is striving to build relationships with the loyal customers.
The product is focused on various strategies, based on the strategies product is successful in the market. The Apple is providing consumers with the range of the products example, computers, watch, iPod, iPhone, iTunes, software, warranties etc. Apple has targeted the audience who knows that what they are buying or purchasing.
Apple has proved that they have targeted the audience very efficiently as they know their target audience and consumers get satisfaction after using the product. Apple has effectively worked with the prices of new Apple products as well, as a number of consumers are increasing every day.
Apple has designed the amazing commercials so the customers get attracted towards the product, they do the market communication and Apple customers can buy the product online through the Apple stores. They have designed the promotional strategies so the consumers can easily buy the product; the products are easy to use.
Apple uses the rigorous employee training, in which they are trained that how to deal with the customer, it is called as secret manual explaining. Online shopping via App stores, apple. Apple also uses the social media which represent more opportunities regarding the awareness of the product and services, that how a product should be used and what are its amazing specifications.
The strategies are exactly designed to motivate the consumers; the tools used by Apple include Facebook, Myspace, twitter etc. The use of logo in the media is available by iTunes purchases by the advertisement commercials, billboards, magazines etc. Apple retail stores are there across the countries, Apple retail stores are located in the shopping centers and in malls, and the advertisements are given on the internet and press releases.
Markets ensure the traditional advertising and the public relation efforts so relationships get stronger, social media is the effective source that is used by the Apple to deal with its customers. Apple Distribution Strategies Apple uses two types of distribution strategies in the organization that is indirect distribution strategy and direct distribution strategy.
Apple has retailers as well as Apple has their own websites along with the building or shops where Apple sells its products to customers. Moreover, apple has mobile App called iTunes installed on all mobile phones by Apple. With the help of mobile phones Apps, apple has control over its final products. This control over products helps Apple to enhance their skills in quality control and in achieving overall goals of the company those, Apple releases its products first at their own stores and make sure about it and make sure that these products are then followed by the other big stores, products or mobiles phone providers and release internationally.
With the help of effective strategies in product placement and distribution, Apple has gained the success because they give importance and attention to their products.
Moreover, they have knowledge about their products, share this informative knowledge with the people, and answers the questions asked about the products by the customers. These firms are competing with Apple with the help of marketing mix that is they are trying to bring in innovation in their products and services and trying to lower their price by providing quality products and trying to capture more customers with the help of product distribution and placement.
In last, they are competing with the help of different promotional strategies McBean, Apple is bringing in innovational and technological advancement in these products continuously that force its competitors to bring in innovation and technological advancement in products to compete with Apple and to gain market share. Apple brings in innovation and advancement in products based on a form of the products, quality of the products, improvement in products, styles of the products, packing of products and providing warranty and guarantee of products.
On the other hand, Sony also provides many quality products to its customers for example; televisions like Bravia series, LCDs, Camera Series, Audio and video products, Electronic components like Batteries, storage, hardDisks etc.
Samsung offer products like Tablets, smartphones, Television, cameras, Washing machines, Microwave, laptops and printers, refrigerators etc. Products by Samsung are high-quality products and in the last few years, Samsung has performed well and has market share.
In terms of finance, Apple has gained more market share as compared to Samsung, Sony and Nokia Nielson, Price: Prices of Apple products are high as compared to the Samsung, Nokia and Sony products. Apple is targeting high-class people and customers who are a big business man, successful professional and lead class people who can afford these products.
These prices are lower than the products offered by Apple. They provide services to their customers online that are their customers can buy a product online from their site and s from other retailing sites like Amazon etc. Apple also has warehousing system for their customers that are near retailers and shops where customers can buy products easily.
They have strong inventory management and transportation system. Their products are also available internationally and considered some of the best product worldwide. From the Sony point of view, they also provide goods and services with the help of retailing, personal stores, franchises etc. Their products are also available to the customer online and everywhere in the world.
Sony also distributors all over the world, from Samsung point of view, they also offer products at their own personal website where people can order their products online, they provide products to their customers at their own personal store, they also retailers and distributors all over the world Chang, They are considered as the big competitor of Apple in the sense of quality, product styles, price, availability and continuous technological innovation.
They are also promoting their products online on the internet at their own site or with the help of their distributors and retailers. To build customer relation they also organize events and provide sale promotions to their customers. Sony also promotes its products with the help of s television media, in the last few years, Sony is promoting its product online at social media sites and on the internet.
They are also building customers relations by sponsoring different events and providing free gifts to customers on purchasing of Sony products. Nokia in the last few years largely promoting its windows phones with the help of advertising on television media so that they can attract customers but the demand of Android phone is increasing day by day the demand of windows phone in decreasing day by day.
Even with the large-scale advertising, Sony is facing downfall in the last few years. From the Laptop and gaming console point of view, Sony is considered at no one place. These competitors provide many different services and choices to their customers and customers prefer these products according to their demand, choice, need and purchasing power.
This tab focuses on the latter--how to design and organize a research paper in the social sciences that analyzes a specific case. A case study paper usually examines a single subject of analysis, but case study papers can also be designed as a comparative investigation that shows relationships between two or among more than two subjects.
The methods used to study a case can rest within a quantitative, qualitative, or mixed-method investigative paradigm. Case Studies. Writing CSU. Encyclopedia of Case Study Research. London: SAGE, How to Approach Writing a Case Study Research Paper General information about how to choose a topic to investigate can be found under the " Choosing a Research Problem " tab in this writing guide. Review this page because it may help you identify a subject of analysis that can be investigated using a single case study design.
However, identifying a case to investigate involves more than choosing the research problem. A case study encompasses a problem contextualized around the application of in-depth analysis, interpretation, and discussion, often resulting in specific recommendations for action or for improving existing conditions. As Seawright and Gerring note, practical considerations such as time and access to information can influence case selection, but these issues should not be the sole factors used in describing the methodological justification for identifying a particular case to study.
Given this, selecting a case includes considering the following: Does the case represent an unusual or atypical example of a research problem that requires more in-depth analysis? Cases often represent a topic that rests on the fringes of prior investigations because the case may provide new ways of understanding the research problem. For example, if the research problem is to identify strategies to improve policies that support girl's access to secondary education in predominantly Muslim nations, you could consider using Azerbaijan as a case study rather than selecting a more obvious nation in the Middle East.
Doing so may reveal important new insights into recommending how governments in other predominantly Muslim nations can formulate policies that support improved access to education for girls. Does the case provide important insight or illuminate a previously hidden problem?
In-depth analysis of a case can be based on the hypothesis that the case study will reveal trends or issues that have not been exposed in prior research or will reveal new and important implications for practice.
For example, anecdotal evidence may suggest drug use among homeless veterans is related to their patterns of travel throughout the day. Assuming prior studies have not looked at individual travel choices as a way to study access to illicit drug use, a case study that observes a homeless veteran could reveal how issues of personal mobility choices facilitate regular access to illicit drugs. Note that it is important to conduct a thorough literature review to ensure that your assumption about the need to reveal new insights or previously hidden problems is valid and evidence-based.
Does the case challenge and offer a counter-point to prevailing assumptions? Over time, research on any given topic can fall into a trap of developing assumptions based on outdated studies that are still applied to new or changing conditions or the idea that something should simply be accepted as "common sense," even though the issue has not been thoroughly tested in practice.
A case may offer you an opportunity to gather evidence that challenges prevailing assumptions about a research problem and provide a new set of recommendations applied to practice that have not been tested previously. For example, perhaps there has been a long practice among scholars to apply a particular theory in explaining the relationship between two subjects of analysis. Your case could challenge this assumption by applying an innovative theoretical framework [perhaps borrowed from another discipline] to the study a case in order to explore whether this approach offers new ways of understanding the research problem.
Taking a contrarian stance is one of the most important ways that new knowledge and understanding develops from existing literature. Does the case provide an opportunity to pursue action leading to the resolution of a problem?
Another way to think about choosing a case to study is to consider how the results from investigating a particular case may result in findings that reveal ways in which to resolve an existing or emerging problem. For example, studying the case of an unforeseen incident, such as a fatal accident at a railroad crossing, can reveal hidden issues that could be applied to preventative measures that contribute to reducing the chance of accidents in the future.
In this example, a case study investigating the accident could lead to a better understanding of where to strategically locate additional signals at other railroad crossings in order to better warn drivers of an approaching train, particularly when visibility is hindered by heavy rain, fog, or at night. Does the case offer a new direction in future research?
A case study can be used as a tool for exploratory research that points to a need for further examination of the research problem. A case can be used when there are few studies that help predict an outcome or that establish a clear understanding about how best to proceed in addressing a problem. For example, after conducting a thorough literature review [very important! A case study of how women contribute to saving water in a particular village can lay the foundation for understanding the need for more thorough research that documents how women in their roles as cooks and family caregivers think about water as a valuable resource within their community throughout rural regions of east Africa.
The case could also point to the need for scholars to apply feminist theories of work and family to the issue of water conservation. Eisenhardt, Kathleen M. Structure and Writing Style The purpose of a paper in the social sciences designed around a case study is to thoroughly investigate a subject of analysis in order to reveal a new understanding about the research problem and, in so doing, contributing new knowledge to what is already known from previous studies.
For the year, Hempline had applied for the license, as they want to increase the production. The Oregon Research and Development Company, which was consulted to the wood mills, requested tones of hemp. Hempline quickly prepare the proposal and wanted government to review their application, so they can grow more hemp, and hemp become a commercial crop. Problem statement: Hempline.
Hempline had estimated its cost of production for the five different types of seeds. After evaluated the potential investments and financial conditions related to the equipments, fuel, oil, seeds and fertilizers they stared cultivation. They also know the position and requirement of the market they also evaluated their competitive advantage.
They also did evaluation for the mass production. Hempline was very confident in giving the services, they produce six steps to manufacture the hemp, and the six steps were planting, growing, harvesting, storing and transporting.
However, the hemp planted for the wood, was a challenge for them, so they had to grow of cheap rate for the competitive advantage.
They need to hire the 3.
Problems to Avoid Overgeneralization One of the goals of a case study is to lay a foundation for understanding broader trends and issues applied to similar circumstances. With this in mind, a good introduction answers these four questions: What was I studying? Now the question arises that what makes Apple a big competitor in the technological environment. They are targeting people who are high class and belong to lead class families that make Apple superior from others. Apple products are designed so they can meet all communication needs, the products of Apple are Laptop, on-the-go tablets, operating system, personal computer, online store, and accessories etc. Yami, S.
Apple needs to stay competitive as it is in the technology industry, for the competitive and dynamic process the company needs to continue its research. The record of the phone, mac, and app store sales is also impressive, iPhone is considered as a leader in the market, as the records show the The hempline faced the four alternatives form, in which, tones of crop was placed, the large square bales, large round bales, small square bales and uniform chip. Apple also uses the social media which represent more opportunities regarding the awareness of the product and services, that how a product should be used and what are its amazing specifications. Growth Plan: Apple has a mix of growth strategies that helps Apple to increase their interest with its customers.
Recommendations: To complete the order given from the Oregon research company, Hempline need special licences from Canadian Government, so they can to grow the crops on eight hectares, to do the production of tones. For the year, Hempline had applied for the license, as they want to increase the production. Note that, depending on the discipline you are writing in and your professor's preferences, the concluding paragraph may contain your final reflections on the evidence presented applied to practice or on the essay's central research problem. Edward Elgar Publishing.
The purpose of studying a rare event is to illuminate new ways of thinking about the broader research problem or to test a hypothesis. They should do further planning and investment to support the research objective and should invest new seeds and woods for oil production. The way you describe the methods used varies depending on the type of subject of analysis that frames your case study.
For example, after conducting a thorough literature review [very important! The company makes it financial report that how they could generate profit, and further researches how much useful for them. Such assignments show how complexities may influence various decisions and that is what makes case studies so important. How might knowing the suppliers of these trucks from overseas reveal larger networks of collaborators and financial support?
University of Guelph. Explain the Meaning of the Findings and Why They are Important Systematically explain the meaning of your case study findings and why you believe they are important. Hempline was also planning to increase the seeds from 5 to If so, then your work is likely in a good position!