Therefore, the execution of our concept is the most critical element of our plan. We will actively build our brand, through the selling of supporting materials, such as merchandise, promotional items and other marketing gimmicks similar to those of other fast food franchises. Leveraging the volume of fries, Italian Soda, and signature style sauces to be sold, we are serving the majority of Singaporeans.
Our logo is distinct as fresh, energetic and playful with color elements that are eye catching. Product names are geared toward the target market teens , with items such as "Frenzy Fresin" and "Uber Fresin" which are fun and easy to remember. Our most important tactic will be "word-of-mouth" and in-store marketing.
The second tactic will be local store marketing. In this, you should present information relating to the description of your product, its offerings, and pricing strategy. You can also include the profit margin in terms of percentage. The operational plan must constitute the blueprint of the facility along with images. Also, provide tools and equipment checklist in a tabular column. Give information relating to the monthly expenses, monthly revenue, and financial statements.
Page 3 2. Chicken Express focuses primarily on Fried chicken, Catfish, and chicken tenders but also serves sides. We use the concept of Belgian Fries, where the fries are all made from fresh potatoes and fried twice. Our outlet also provides excellent and friendly customer service to support the ambience of fun, energetic and youthful lifestyle. Youthful and fresh surroundings We will imitate successful establishments, such as Pizza Hut and Hardees, which represent the majority of our core target market, between 18 to 35 years of age.
Our store will feature display cooking of our featured Fried Chicken from cutting to frying. Our store will be decorated with fast food setting, such as a bright counter and display menu on the wall.
Our store is open every day from 10 am to 1 am. It will be registered as a Limited company. Our preference is Zamzama, for the main reason of reaching larger traffic. Startup requirements will be financed through owner investments. Our first location will be on the larger end of this range.
The location will feature its own originality in merchandise display and other brand building attributes. We will equip the outlet with modern furniture and aim for cleanliness and an open feeling.
We are currently looking at several possible sites in shopping malls along Zamzama. The space selection will be chosen based upon the following criteria: Community size: minimum of , people within a radius of 8 kilometers.
Tourist destination. Easy access. Large percentage of teenagers in the community. All of these qualities are consistent with Chicken Express' goal of providing a top quality fast food experience.
We want "word-of-mouth" to be our best form of marketing, where our customers value our brand as something exciting and cannot wait to tell their friends and neighbors. Page 4 3. Alcoholic drinks will not be sold in our outlet, as Chicken Express promotes a healthy and positive Pakistani lifestyle.
Instead, we will offer Soda to complement the food. It is about 7 kilometers 4 miles south of the country's capital Manila, and southwest of Makati City's Central Business District. It also has in its policy to donate a part of its income as charity to old homage people. We cover this quality with great service and atmosphere.
We then add menu items that appeal to all ages of the family as well as single adults. Great employees make for a great restaurant. Our restaurant also provides excellent and friendly customer service to support the ambience of our old- fashioned yet classy and refreshing environment. Yvonne Cortez with the partnership of Mr.
Sherwin Delfinado LOCATION: Restaurant will be located inside the airport to accommodate customers waiting for their flight and tourist who desire to experience the delicious Filipino foods and cuisine. We will expand into a number of branches by year three as we strive to become the number one restaurant choice for all families, male or female, young and old. Instead of offering a five-page menu, we consider offering a smaller number of dishes and doing them really well. People need to know what our restaurant is about — keeping our menu aligned with our restaurants unique proposition.
So we ensure that our success, our entire team — from management to hostess to wait staff and busboys — must be dedicated to our customers. Every contact of our staff makes with customers will be pleasant, welcomed and accommodated. We will create a customer loyalty program.Due to ludicrous extra-curricular activities among Karachi's youth, it is best for high schoolers to have professional inside shopping malls, and not at large. Later, our effort will be a further investigation of more retail outlets in the semester area. Our most important restaurant will be "having-of-mouth" and in-store marketing. Our most palatable tactic will be "precise-of-mouth" and in-store marketing. for The trim number of new establishments such as fast food franchises, fancy restaurants and gourmet bakeries around Europe has shown a significant growth in this post. But our plan is that their examples are rather uncomfortable and do not provide business as mostly, they use chicken as her main ingredient. Essay demonstrating bravery essays
Fresin Fries will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Get knowledge about the market demand in the location where you want to open a fast food business. Our main priority is to establish one outlet in a crowded mall, preferably in one of prominent shopping malls in Karachi. Conflicts are inevitable in the fast-paced restaurant industry, and dealing with conflicts immediately helps keep them in check. In-store viewing of making fries process from cutting to frying. We will actively build our brand, through the selling of supporting materials, such as merchandise, promotional items and other marketing gimmicks similar to those of other fast food franchises.
We are currently looking at several possible sites in shopping malls along Zamzama. For example, a manager might meet with quarreling employees to discuss their differences and require them to find a solution to end their conflict quickly. We will utilize a marketing plan to build customer traffic.
Gender - We will target both sexes, with a slight skew for males due to their lower attention to dietary concerns. They need a competent establishment to relieve their stress and fatigue as we entertain them with our relaxing and soothing environment.
The financing, in addition to the capital contributions from shareholders, will allow Fresin Fries to successfully open and expand through year two. Local store marketing is most effective, followed by print ads. We will not sell liquor and alcoholic drinks but instead we will offer fresh coconut juice as our main drink.
A much broader appeal exists for weekend slots because those are the days when most of our core target market enjoys the mall going activities. Control costs at all times, in all areas and implement a conservative approach to growth policy. Innovative packaging will position us at the same level with foreign fast food franchises. Tourists: One reason why tourists visit our country is for the famed Filipino foods and cuisine. Concentration will be on maintaining quality and establishing a strong identity in the local market. Give a gist as to what it is all about and how is it any different from the others.
Second, we want to keep the price point at lunch as fair as possible to keep us in competition with other fast food outlets. Step 5: Products and Services The products and services section comes after the company overview. Happy couples: Our restaurant is the perfect place to eat for happy couples as we provide a silent and happy atmosphere that complements our menu. Page 7. You can also start delivering your products to young students and kids in your neighborhood. Later, our effort will be a further development of more retail outlets in the surrounding area.
Instead, we will offer Soda to complement the food. We cover this quality with great service and atmosphere. These will be low-budget plans that will provide community support and awareness of our facility.
We believe, however, that the best form of advertising is still "buzz. Large percentage of teenagers in the community. Our lunch strategy is dual purposed.
This our promotion strategy. Our most important tactic will be "word-of-mouth" and in-store marketing. Local store marketing is most effective, followed by print ad.
Step 3: Executive Summary Once you are done working on the cover page, you need to proceed to the next page. Our outlet also provides excellent and friendly customer service to support the ambience of fun, energetic and youthful lifestyle. Then i advice you read on. In-store brochures containing our concept and philosophy. In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another.
Our preference is Zamzama, for the main reason of reaching larger traffic. Age - Youngsters, single, currently enrolled in college and high school. Local Media Direct mail piece containing brochures sent to surrounding addresses. Our company provides coupons for costumers those who reach rupees on bill. Wall posters. Supporting merchandise items that support the company's brand building.