They made it a popularity contest. The more links you had from other websites, the better you ranked in the search results. Google made links the currency of the web: so much so that SEOs manipulated links, bought and sold links, which still goes on today. In the past few years, link manipulation by SEOs has become a big problem for Google. Therefore, they started cracking down on buying and selling links, and anything that SEOs and website owners do to manipulate their search engine results.
This meant that a lot of websites got penalized or saw their rankings and traffic to their websites via organic search drop virtually overnight due to algorithmic changes. Google has specific guidelines called the Google Webmaster Guidelines that all websites should follow. Those that use SEO tactics that violate those guidelines e. After a manual action, Google typically sends a message to the website owner telling them about the penalty.
A manual action is usually severe — and must be fixed as soon as possible. Manual actions and a lot of other useful information for website owners appear in the Google Search Console. Opening satellite offices can help, but the strategy can sometimes be considered sketchy. Having an updated, mobile version or mobile-friendly version of your website is imperative to getting good search engine rankings. Having a fast-loading website is imperative to getting good search engine rankings.
Invest in content. Search engine rankings will vary depending on social media traffic and visibility. Adding relevant blog posts can be a good way to start conversations on social media websites.
Blog posts can quickly rank well in the search results, sometimes in minutes. Having a good link strategy to acquire more links to the website is imperative to good search engine rankings. Search engines use links to pass trust factors from website to website through links. The more trusted your website is in your industry the more often your website can show up in the search results — as long as you have the content to back up the search engine query.
Existing websites. Existing websites going through a web redesign. Audit the link profile. Same thing. Put the perspective in money if possible using simple math and provide the client with an estimate of the ROI that your agency can bring to the table. Market trends, product seasonality, promotions and other factors could affect the revenue projections in your SEO proposals. This is very very important so that no future issues arise. Under this section, some of our users have also highlighted having explained the rationale of how you your agency intends to operate through subsections such as: A.
It also allows for the important aspect of transparency. I instantly knew what I was doing wrong. I was so far in the weeds with technical SEO that my potential client lost interest, enthusiasm…and consciousness.
Somehow I still managed to save the sale, but the lesson was learned. I needed to seriously revisit my SEO presentation skills. So I did. Face-to-face sales meetings have a much hire closing rate than over the phone.
Have an agenda with no more than items. An agenda will keep everyone on the same page, while giving your potential SEO clients an understand of what to expect during the meetings. Clicking around the internet is far too risky. What if a ranking you were bragging about changed? What if the internet is down? Use a PowerPoint style presentation to control the agenda, information, visuals, and flow of the meeting. So many of your competitors are amateurs who do not have methodologies.
A clear, simple and agile methodology is a sign of organization, professionalism, and quality work.So many of your competitors are amateurs who do not have methodologies. What if a ranking you were bragging about changed? Show examples of previous work. Your clients, after all, are humans. Show how SEO could help solve it.
Cheap SEO services typically will package other services, such as getting social media links, local listings, or even adding auto-generated web pages to client websites and call those services SEO. Audit the link profile. Hack 4. Google has specific guidelines called the Google Webmaster Guidelines that all websites should follow. The more links you had from other websites, the better you ranked in the search results. What are the steps or phases involved?
Why does anyone need SEO and what is the value add that it can bring to a business or add to its bottom line? Hack 4. Therefore, they started cracking down on buying and selling links, and anything that SEOs and website owners do to manipulate their search engine results. It could be anything from customization the search engines customize the search results for each user to the way the keyword phrase or search query is worded. Image Credits. Brand New Websites For brand new websites that are being launched, having an SEO involved from the beginning of the process is essential.
Convince them that you understand their problem. Things to include in this section are: Business Challenges: Listed in bullet points, highlight the problems faced by the client from a business standpoint. Come up with a strategy for creating new content on the website. Search engines use links to pass trust factors from website to website through links. Review all of the links pointing to the website from other websites.
Well, half way through my SEO sales presentation I looked over at the client, and what I saw was horrifying. Preparation of a good Sales proposal is very essential for anyone providing any kind of services. I was so far in the weeds with technical SEO that my potential client lost interest, enthusiasm…and consciousness. I literally thought I bored him to death. Come up with a strategy for acquiring new links to the website.
He was sitting in his chair, mouth wide open, and his head was leaned all the way back as if it was partially detached from his body. Some large e-commerce websites can take less time to audit other than smaller websites, especially because a lot of e-commerce websites have site elements that are applied to a lot of pages all at once. So many of your competitors are amateurs who do not have methodologies. To do SEO properly and successfully, a lot of customization is involved.