For example, taking yourself out from, in my case, the duvet, and coming to Berlin. So, you spent money, you spent time, you are here. Why not take advantage of it? The biggest struggle is actually coming here and convincing yourself. Being here for three days with three thousand people is extremely overwhelming, so you did the hardest part.
How can you network effectively if you hate marketing yourself? And how can you pick people to network with? We all crave human interaction. Even after a few days of working from bed, I feel like going to grab a coffee just to see someone and have a conversation — you know, hear a voice that is not the one in my head. We talked about preparation. They make the attendance list available at some events from WordCamp Europe. Someone wrote something that helps you make a living out of it, so you know you can go there.
The other thing would be hashtags on social media. Since Monday, it has been non-stop tweeting about WordCamp Europe. What advice do you have for maintaining a connection after you meet someone? I know SiteGround from the incredible support they give to the WordPress community around the world. Sponsoring and speaking at WordCamps, organizing events, SiteGround is always there to help and support the growing WordPress community.
Since joining the company I feel right at home. Every Monday we have a team breakfast for a power start of the week.
We put it into everything we do, especially helping clients and the different communities we support. In the past six years I worked as a freelance web designer and I was always very vocal about the life of independent workers.
From writing books to running blogs and speaking at conferences, most people at the event knew me as an outspoken voice for freelancers in Italy. Coming back as a representative for a big company I was a little worried: will they respond well to my changed status, will they be curious about it, will they accept me in the community even if I am not one of them anymore?
All fears disappeared when I stepped into the venue a bar on the beach by the way, not too shabby! Come meet me at one of the booths, but be ready: I am a chatter and a hugger. In fact, my colleague Hristo suggested we should have a party parrot chatter as my avatar in the company Slack channel. If you have a good one, send it our way! Francesca Marano WordPress Community Manager Francesca is a passionate speaker and you can find her in Italy and around the world talking about WordPress, community, open source, women in tech, small businesses.
She is a part of the WordPress community team, organizing meetups and WordCamps in Torino and taking part in many other WordPress events worldwide. All these traits combined helped me a lot in my professional life. How hard do you find it to stand out? Marketing myself was definitely my biggest challenge. I love being behind the scenes, making things happen — more than talking about them.
So I never really enjoyed social media. So I use them, but I always preferred blogs and newsletters. What was the most rewarding thing about running your own business? Having people writing me to say how much they appreciated what I wrote and how much my books helped them, especially those I wrote for creative technophobes.
Lovely testimonials from past clients. Actually getting the job at SiteGround because my commitment to WordPress was also recognized by my employer.But somehow I kept getting asked to do websites. Francesca Marano: Be prepared, do your research and put yourself into the right mindset. A new career was born. Even after a few days of working from bed, I feel like going to grab a coffee just to see someone and have a conversation — you know, hear a voice that is not the one in my head. I loved making websites and the interaction with my clients. Someone wrote something that helps you make a plan out of it, so you know you can go. Create a new online community for female creative entrepreneurs in Italy, obviously. Hurt that my parents had deceived me and resentful not to take the technological advances we have today. Yes, at some business I had so much work that I had to turn down a few clients.
My involvement with WordPress started with a knitting club. I need to keep the profile on Facebook because I manage some groups. The other thing would be hashtags on social media. We talked about preparation.
I need to keep the profile on Facebook because I manage some groups. When my son was born I joined a group that would forever change my life, both professionally and personally. Were you ever in situations where you had to turn down a client? Yes, at some point I had so much work that I had to turn down a few clients. This was a move from freelancing to working for a big company. It helped me focus on what mattered to me, give the right price to my services over the year, and become clear on my offerings.
Obviously, as a community manager, it is a part of my job to monitor some conversations that happen online. Prepare for the people you are going to meet. For example, taking yourself out from, in my case, the duvet, and coming to Berlin. I honestly wish more of the tech communities at large would know what an incredible tool this is. I am so sick of developers and businesses looking down at us like we are a mom blogging tool. Yes, at some point I had so much work that I had to turn down a few clients.
Why not take advantage of it? How do you do that as a one-woman show? I know SiteGround from the incredible support they give to the WordPress community around the world. I love being behind the scenes, making things happen — more than talking about them.