Located on rural Highway , the town is 30 miles south of the city of Kent and 34 miles north of the city of Willard.
Highway connects Kent and Willard that both have universities and a cumulative population of , residents. The highway is the main road through town and is used daily by thousands of commuters between the two cities. These commuters sustain a number of road side businesses on Highway that sell flowers, produce and bakery products.
Robert Cole, the owner of Allensburg's Food and Gas has the opportunity to rent a plot of land just off the Allensburg exit of Highway Allensburg's Food and Gas will offer these commuters gas, organic produce, and a deli. On the way to work, a commuter could stop for gas and pick up a sandwich. On the way home, the same commuter could stop again to pick up something for dinner. So also the wide varieties of other complimentary services and products that we offer and of course our excellent customer service culture will definitely count as a strong strength for the business.
One thing is certain, we will ensure that in future, we open our gas stations in various cities in the United States of America and also sell our franchise. With that our brand will be well communicated and accepted nationally.
We will work hard to build a loyal customer base; customers that will always patronize us over and over again and as well help us use word of mouth publicity to get their friends and acquaintance to patronize us.
We want to drive sales via making available easy to use fuel pumping machines for self — services et al. We are quite aware of how satisfied customers drive business growth especially businesses like gas station which is why we will always ensure that our customer service and facility are top notch. We will also retail lubricants and other related products. In view of that, we are going to adopt the following strategies to ensure that we do not only attract customers but ensure that they become loyal customer.
We know that we are well positioned and we will definitely attract clients that will not only patronize our gas station but will also patronize our complimentary services which will help increase our income.
Gas Station Business Plan — Publicity and Advertising Strategy Despite the fact that our gas station is a standard one with a wide range of other complimentary services and products that can favorably compete with other leading brands in the gas station industry, we will still go ahead to intensify publicity for all our products and brand.
As a matter of fact, our publicity and advertising strategy is not solely for selling our products and services but to also effectively communicate our brand. Ensure that all our staff members wear our customized clothes, and all our official cars, fuel tankers and trucks are customized and well branded.
Our Pricing Strategy It is the wish of all businesses to have a pricing system that will yield loads of profits for them; as such we are working on having very competitive pricing. The prices of our products snacks, cup of coffee, cigar, detergents et al and services vulcanizing, wheel balancing, wheel alignment, car wash, and automobile repair and services will be same as what is obtainable in any part of the United States of America.
We will work really hard to make sure that all our clients are given payment methods that suit them. Here are the payment options that will be available in every of our outlets; Payment by cash Payment via Point of Sale POS Machine Payment via online bank transfer online payment portal Payment via Mobile money In view of the above, we have chosen banking platforms that will help us achieve our payment plans without any itches.
Start — Up Expenditure Budget When it comes to starting a gas station business, loads of factors influences the amount that will be required to successful launch the business. Factors like the location you intend starting the business, the size of gas station business you want to start i.
Craig McCarthy and family. They do not intend to welcome any external business partner which is why he has decided to restrict the sourcing of the start — up capital to 3 major sources. These are the areas we intend generating our start — up capital; Generate part of the start — up capital from personal savings and sell of stocks Source for soft loans from family members and friends Apply for loan from my Bank N. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.
Gas Station Business Plan — Sustainability and Expansion Strategy The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of five years or more.
Describe the products and services your gas station will provide, including different grades of gas and types of oil. Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success? Conclusion: if you are really serious about succeeding in a business With the minimal profit margin on automobile fuels, the business will also target recreational boaters and fishers by selling boat fuel. These strategies are absolutely crucial to your business' success yet are simple and easy to apply.
More than just offering gasoline, a gas station can sell other items such as food, toiletries, or medicine. A traffic count was completed for this project and covered a 6-month period, from March through August.