These days, children and teens spend time in front of their touch-screen devices powered by the Internet — and this is the most natural thing for them. It is his transformation into an Internet meme that makes him sensible even to these digital natives, no matter the language and generation barriers. First, the study will give a background on Memetics and its relationship with social media. Under this section, the characteristics of an Internet meme will be explained and shown as it applies to Shakespeare Internet memes.
In the second section, the study briefly delves into the visual language as the most appealing shape of information for the generation of digital natives. Finally, the study examines different Shakespeare Internet memes that are selected based on their searchability from community-based websites such as 9GAG. The memes selected are separated into four distinct groups which reacquaints the present generation with the Bard.
It is the aim of this explorative study to suggest and open the idea of the practical uses of Internet memes in order to understand Shakespeare and his works. In order to understand the presence of Shakespeare in Internet Memes, it is important to understand what memes are, how they are generated, and how they survive. Meanwhile, Buchel specifically defines memes found on the Internet. Memes are quickly and efficiently disseminated in platforms such as Facebook, Instagram, Tumblr, and Twitter, making the dispersion of Shakespeare among the digital natives easier and more congruous.
As indicated in the title, one of the biggest Internet meme generators would be 9GAG. According to Knobel and Lankshear, a successful meme must be replicable. A good example of a Shakespeare Internet meme that follows this principle can be found in Figure 1. The picture contains an image of a peregrine falcon whose darting eyes and clawed feet have made it easy to appose the characteristic Shakespearean vengeful hero.
In this particular meme, the lines from The Tragedy of Julius Caesar appear in bold, white text. In Figure 2 above, the meme still uses the same image as in Figure 1, but the text has been changed. This time, it now quotes Henry VI. Meanwhile in Figure 3, the meme has changed into a joint picture resembling that of a comic strip. Finally, the memes must also have longevity that is sustained by online distribution in blogs and social networks Knobel and Lankshear As it presently stands, Shakesperegrine is shared in community websites including 9GAG.
Figure 4: Dear Taylor Swift Figure 3: Shakesperegrine quotes Hamlet A unique character of Internet memes arises from principles of replicability, fecundity, and longevity that are theorized by Knobel and Lankshear.
If a meme has successfully met the three requirements, then the resulting character is a form of media that is playful and humorous; it must make use of intertextuality, and anomalous juxtaposition These characteristics all come together in Figure 4 above. Here, Shakespeare is juxtaposed with Taylor Swift. The humor is sarcastic — a literary device that even Shakespeare had used in his plays.
It also makes use of popular culture and mentions Taylor Swift who is widely renowned by the recent generation. As mentioned above, social networking is the best venue to share and trade these Internet memes. According to Buchel, the aesthetic form of the Internet meme picture and text macro is easier to grasp and share because it involves less proficiency and it is also easy to create and re-create These communities that Buchel describes are now 9GAG.
Shakespeare in Form as Palpable as This: Technology and the Visual Media for Digital Natives Knowing the kind of language that digital natives are used to is a key to understand why Internet memes are such an appealing form of media.
With the Internet containing a conflation of information, the transmission of content must be brief, succinct, and visually-enticing. In simple terms, the Internet has made its users more acquainted with, and even dependent on, the visual aspect of understanding and grasping information.
How does Shakespeare accord in all of this when his language seems much too eloquent and verbose to survive on the Internet? The meme is often used to poke fun at things that are menially difficult to achieve. The picture obviously depicts a guy in a fitful rage with his arms raised in exasperation. As in the play, the same rhetorical question is asked, but the level of frustration is intensified and mocked. Memes, then, are a kind of visual language of the digital natives.
It is a language by which culture is passed on and communicated. Media, especially Internet memes, translate and transform Shakespeare as an experience so that the present generation can make better sense of him. Despite it being replicated, Internet memes become a vehicle for the present generation to receive Shakespeare as an experience that is completely their own. Once Internet memes are replicated, they can also be reinterpreted — It may spoof the original or take the original out of context Danung and Holloway 5.
The reinterpretation of Shakespeare in Internet memes, it will be seen later on, gives way to a better understanding of his own works and gives way to the evolution of his image — an image evolved in order to conform to the present generation. Each kind emphasizes an essential quality of Shakespeare and his works. Each kind also serves as opportunities to be acquainted with Shakespeare in a playful manner, to reinterpret him, and consequently to allow his evolution as a cultural icon.
It is a subculture identified with underground and independent music bands, vegetarianism, and a quirky sense of fashion. This figure also slightly alludes to the post-modern practice of metafiction.
For the present generation of digital natives, irony is closely associated with the hipster culture. With figures listed above, the historically-distant Bard is made and presented as a cool piece of popular culture for the present generation of digital natives. Again, it all economically takes the form of an Internet meme.
Another kind of Internet meme that reckons on Shakespeare inventiveness is the Scumbag Shakespeare meme. In the case of Shakespeare memes, he becomes a scumbag because of his ingenuity and originality, which gives him power to do whatever he wants.
Figure 9 is one of the best examples. The meme juxtaposes three photos including from top to bottom J. Rowling, writer of the Harry Potter series, George R. Martin, writer of Game of Thrones, and William Shakespeare. These personalities are all bound by the fact that they, as writers, had all killed off majority of their main characters. Here, there is playfulness, juxtaposition, and intertextuality. However, the final picture contains Shakespeare looking very superior.
The comparison and contrast among the three writers presents an intertextual playfulness. Figure 10 shows another example of Scumbag Shakespeare that foregrounds his genius as the Bard, which is why he is entitled to invent words when the English language could not supply it for him. This way, he is reinterpreted by the digital natives as a cultural icon of their own by applying current trends on him who is otherwise an archaic icon from the Renaissance Period.
Again, Shakespeare, or a part of what is characteristically Shakespeare, is appropriated to the language that is easily understood by the digital natives.
The lines can still stand with a charm and appeal of its own if they are separated from the photographs. Furthermore, the digital natives have again used something familiar LOLcats and juxtaposed them with the historically- distant Bard. Another reinterpretation and acquaintance takes place between the gap. Ironic Shakespearean Heroes Internet memes, in order to survive, must be humorous and playful. The resulting effect is a flippant take on the tragedies, which exposes the comic tendency of these heroes.
In Figure 14, it shows how a young prince who has all the best qualities of a courtier ironically contemplates life and death. In both memes, the tragedies are brought into the light. Slang is ever evolving, and fast. Almost as if they know the term and the meaning, but its usage is no longer popular, so it is not worthy of inclusion on the list," he said. I never, ever, ever thought this would see the light of day outside of my laptop, but here we are.
Mew said Callahan has even implemented some of these terms in his actual curriculum. She provided BuzzFeed News with the following slides Callahan presented recently to the class showing off all that he's learned thus far. Tanya Chen is a social news reporter for BuzzFeed and is based in Chicago. Got a confidential tip?With the Internet containing a human of information, the transmission of northern must be brief, succinct, and also-enticing. The thesis contains an option of a peregrine scoff whose darting eyes and clawed centres have made it easy to use the insult Shakespearean vengeful hero. The remixing of California with Bonita nobita future wife essay elements of length culture and its survival as an Internet meme show the argument of the funny generation as they subject Troy and make him her very own digital native.
Got a confidential tip? Another is his use of sarcasm and irony. However, the final picture contains Shakespeare looking very superior. For the present generation of digital natives, irony is closely associated with the hipster culture. Shakespeare Memes. In these memes, the tragedies are not just alluded to; they are brought down to earth.
For instance, the common conception today is that Romeo is a faithful and romantic lover of Juliet. Mixed Media. Meanwhile, Buchel specifically defines memes found on the Internet.
The picture obviously depicts a guy in a fitful rage with his arms raised in exasperation. Politicking in the palace, anyone?
Like previous memes that were discussed, this plays well with the language of the digital natives — it is succinct, brief, and visual. These days, children and teens spend time in front of their touch-screen devices powered by the Internet — and this is the most natural thing for them. It is the aim of this explorative study to suggest and open the idea of the practical uses of Internet memes in order to understand Shakespeare and his works. Appendix A.
In Figure 2 above, the meme still uses the same image as in Figure 1, but the text has been changed. New York: Peter Lang Publishing, This way, he is reinterpreted by the digital natives as a cultural icon of their own by applying current trends on him who is otherwise an archaic icon from the Renaissance Period. As it presently stands, Shakesperegrine is shared in community websites including 9GAG. In the second section, the study briefly delves into the visual language as the most appealing shape of information for the generation of digital natives. Similarly, Figure 14 also reacquaints its viewers with Hamlet as a character from a romanticized tragic hero to a suicidal prince.
As in the play, the same rhetorical question is asked, but the level of frustration is intensified and mocked. Politicking in the palace, anyone?
Shakespeare has undoubtedly crossed continents and generations, finding his way to this generation as well; a generation of technology, of Globalization, and of course, of the wonderful innovation called the Internet. Rowling, writer of the Harry Potter series, George R.
Meanwhile, Buchel specifically defines memes found on the Internet. The result of these reinterpretations and appropriations of Shakespeare into Internet memes allows the viewer to relate with the Bard with the now. Danung, J. It's also part of his job as an educator. Notwithstanding this limitation, the use and creation of Shakespeare memes may be utilized in classrooms, especially now that the present-day digital natives are students. In this particular meme, the lines from The Tragedy of Julius Caesar appear in bold, white text.
It also makes use of popular culture and mentions Taylor Swift who is widely renowned by the recent generation. Appendix A. Therefore, the presence of the Bard in the medium of Internet memes is a meeting of two generations that are seemingly unrelated and incompatible. Once Internet memes are replicated, they can also be reinterpreted — It may spoof the original or take the original out of context Danung and Holloway 5. Hundreds of years later, the old Bard even interacts with culture. Slang is ever evolving, and fast.