The advertisement leads us to believe that the people behind Budweiser are honest caring people that look to provide happiness in their customers. I also believe that although the ad is meant for adults and people who drink alcohol, I am positive that it was intended to capture the attention of young viewers such as teenagers and kids. Budwisers Rendering of the middle class farmer draws in a little over half middle class of the American Population. We are all so used to seeing the typical half naked girl holding a beer type commercial ,so this came as a breath of fresh air. Speaking to America's past While many Super Bowl ads try to reel in viewers with humor, Schweitzer says that sentiment is actually much more effective.
It is, after all, about a massive Clydesdale on a ranch run by a rugged cowboy. As he embarks on an unfounded path he find himself huddled, in a box ,alone in the rain. I believe the audience of this ad is not only adults, but everyone ,including children.
That's largely because the company took the time to develop a plot line. The reality is that prospective customers do not care about you or your product -- they care about themselves. Another strategy Budweiser uses to persuade its audience is by using the American dream to relate too the general public. This time, the ad was a tear-jerking montage of an adorable friendship between a Golden Retriever puppy and a Clydesdale.
That's largely because the company took the time to develop a plot line. Women now make up nearly half of all Super Bowl viewers. The ranch owner finds the puppy and brings it back to the adoption center. When it comes to viral marketing, here are 3 lessons to take away from Budweiser's brilliant ad: 1.
Budweiser, one of the top beer companies around, releases a new heart warming commercial during one of the most watched events nationwide; The Super Bowl. I believe the audience of this ad is not only adults, but everyone ,including children.
However, the marketing masterminds at Anheuser-Busch have recently begun to carve out their own slice of the commercial arena. It is, after all, about a massive Clydesdale on a ranch run by a rugged cowboy. The ad also has an ethos-like persuasion to it as well. Each ad you come across either captures your attention or disinterests you. The audience begins to feel nervous wondering if the horse will get free in time to help his friend.
The commercial clearly does not have any logical argument behind it so we can rule out logos. Following up on its mega-hit Super Bowl ad about the bond between horse and owner, the media-savvy beer company delivered one of this year's most memorable Super Bowl commercials. The ranch owner finds the puppy and brings it back to the adoption center. It is something short and sweet that is heartwarming to the audience. In conclusion you can see that the commercial I chose does have a certain method of persuasion to it.
When it comes to viral marketing, here are 3 lessons to take away from Budweiser's brilliant ad: 1. It this value that gives Americans the deep pride they have for the country. Schweitzer says this is a good thing: What the company lacks in direct branding, it makes up for in subtlety. Not only is it a fantastic ad, but it's also highly instructive for the rest of us looking to market our organizations. Another strategy Budweiser uses to persuade its audience is by using the American dream to relate too the general public. The fact that they choose his occupation as a farmer depicts what America was built on.
The beer company's second "Puppy Love" commercial does more than depict the friendship between two adorable furry animals. They buy something because they feel a certain way, and then later justify the decision with logic. No matter what the ad is or what it may be trying to portray , each and every ad pertains to a certain audience and has a certain goal in mind. Personally I do not advocate the use of alcohol but I do love the fact that the commercial gives you a quick break from reality and throws a speck of joy into your day. The ad is mainly directed in a way that it does not show any topic or any concern. The commercial aims straight for the heart of the audience and hits the sweet spot.
Another strategy Budweiser uses to persuade its audience is by using the American dream to relate too the general public. Then ask yourself what you can do to make your approach distinct , so your message will be the most memorable.
Therefore, the classic Super Bowl commercials appealing only to men are missing a massive opportunity.