Due to this, we have secured the help of a reputable marketing consultant here in Midtown Manhattan — New York who not only understand the business but the whole fashion industry and will also help in drafting effective marketing strategies that would be needed to penetrate the target market and get a huge share of our niche market.
We have also empowered our marketing executives to ensure that they ensure that right strategies are drafted on behalf of the company and in line with our core ethics and values. The marketing and sales team also has the power to modify or eliminate strategies that are deemed not to be working on behalf of the company. Therefore, the strategies we intend to adopt while marketing our services at Davica Fashion Design LLC are; Ensure that we introduce our fashion design business to fashion houses, large scale magazine editors as well as other stakeholders in the industry here in Midtown Manhattan — New York, as well as all over the United States of America Ensure that we place adverts on local newspapers, fashion and beauty magazines as well as on radio and television stations Empower our marketing and sales team to engage in direct marketing on behalf of Davica Fashion Design LLC Ensure that our business is listed on both offline and online directories Distribute handbills and fliers in conspicuous places in order to promote our business Use the internet especially our website to promote our business Fashion Design Business Plan — Publicity and Advertising Strategy The fashion design business is one that needs a lot of publicity especially as the business industry is one that is very competitive.
Any business that does not take its publicity seriously will likely die or not make it in business. We intend to hire a brand consultant who is reputable and has the knowledge regarding this industry to help us draft the right strategies that would promote our fashion design business and also increase awareness for us with our clients — both existing and potential. The strategies will also be one that identifies with our core values and principles as a business.
Normally the prices for our fashion design wears depend on the type of clientele. Determining the prices for any product or service depends on several other factors such as what the competitors are offering, what our overheads are, and how much we are getting our raw materials for.
She has already designed dozens of looks and as a designer will be able to create many marketing resources herself and strike up business relationships in the creative industry.
She has experience in leadership and has conducted extensive marketing research including an empirical internet survey of over women, which she found by reaching out to motorcycle associations and clubs. She also already stands in contact with various potential clients, business helpers and partners. While the initial goal is to sell to retail stores, expansion plans include potentially opening its own retail store.
This fact, combined with Mrs. As the number of educated women who buy and ride motorcycles increases, it becomes clear that there is a market niche for providers that cater to the woman who wants to ride her bike in high fashion- whether she is riding to a party, to work or to a date. The first months of operation will be dedicated to starting a line of bags, as this is a good way to gather experience, contacts and a first following of consumers.
The costs for starting a bag collection are significantly lower and there is high demand in the market. The types of bags Mrs. They will be crafted in styles that appeal to motorcycle-enthusiastic women and will combine functionality and robustness with clean, aesthetic design. The fabric will be mainly high-tech artificial fabrics which are cut and rip-proof and can last for decades.
A certain proportion of the products or certain parts of some products will also be made of leather. Since designing apparel is the mid-term goal of the young enterprise, it makes sense to elaborate the planned product portfolio already at this point.
The niche specialty will be fitting women sizes , although some clothing will range in sizes The products are modern motorcycle wears, including apparels, boots, helmets, bags and motorcycle inspired accessories, such as scarves. When designing the clothing, Mrs. All Jackets and any gear that is meant to protect from abrasion and impact while riding a motorcycle will be tested and CE certified. The goal is to create pieces that are exactly what an urban, individualistic woman is looking for, something that she would wear even if she is not going to ride a motorcycle.
Therefore the clothing has to be serving two needs at the same time, just like for example Nautica that caters to the needs of marine sports enthusiasts but has developed such a cult that its clothing is worn in daily life also Surface to Air produces beautifully crafted riding jacket that might serve as an inspiration for [fashion business plan example] COMPANY: www. One very special element of the product portfolio is the inclusion of a new material compound called D30 www.
D30 is a lightweight and very flexible high density plastic material that can be used for padding and provides a lot of safety despite its being thin and lightweight. The initial communication with the manufacturer that came up with this new material has not yet had a positive outcome.
Using this particular material is still considered an important element of the product portfolio of [fashion business plan example] COMPANY. At the point that [fashion business plan example] COMPANY requires other employees to work in-house, a separate live or work space might be necessary. In its first three years of operation the company will be producing in the USA and outsource manufacturing to dedicated service providers.
The company will set up a professional supply chain management to be able to cut costs and deliver flexibly and punctually at the same time. Supply chain management is of prime importance for young fashion and design firms. Good supply chain management entails close communication with suppliers, warehouses, logistics firms and the client. Due to the small-scale nature in the beginning of the business it will be relatively easy to coordinate the inflow of fabric and outflow of product.
Ground transportation with UPS will be utilized in most cases. In the case that international shipments are needed, air transportation will also be an element of the logistics organization of [fashion business plan example] COMPANY. No products will be shipped on consignment basis, consignment will be avoided altogether, due to the risky nature of working on consignment.
To control costs, track inventory and manage stock levels at the later stages of business operation, an inventory control system will be set in place. This will include the standard bar code with its related equipment and software. Eventually, staff will conduct annual inventory audits and hire outside auditors when necessary. All accounting and finances will be maintained using in state-of-the-art software.
Additionally, [fashion business plan example] COMPANY will work closely with regional sales representative of motorcycle apparel buyers. Unique Selling Propositions The company will have a set of unique features, which will differentiate it from competition. The most important unique selling proposition of [fashion business plan example] COMPANY is to be found in the capabilities of the founder herself.
The fashion and retail industry tends to be overly youth and small size focused. The key feature that separates [fashion business plan example] COMPANY from all other competitors is its commitment to providing women stylish, quality accessories and clothing options. Because the primary concern is ensuring that consumers are happy with the fit and style of their purchase, [fashion business plan example] COMPANY will have a strong impact on the female motorcyclist community and earn strong word-of-mouth endorsements from happy clients.
What will short run production run you? Your Production Will you be creating traditional seasonal collections? Will you be doing a few new pieces each month? Will you be doing one annual collection with a few capsule or specialty pieces throughout the year? Will you have a few signature styles that you introduce in new colors or fabrics over the year? Decide how you see your production working. Your Revenue Streams Will you be selling wholesale?
Will you be selling on your website?
Boutiques Competitive Advantage Davica Fashion Design LLC is a business that hopes to be a contending leader in the fashion industry by by offering unique quality designs to its customers here in Midtown Manhattan — new York as well as all around the United States of America. For every month for the first year, you can set up different lines of sales. Also, how will you scale the brand? Additionally, [fashion business plan example] COMPANY will work closely with regional sales representative of motorcycle apparel buyers.
B: It should be noted that the above projections were conducted based on several factors such as there would no arrival of competitor during the time of the projections, as well as the fact that people would continue to love our brand. Break-even analysis Last step: set up your breakeven analysis. Financial situation The purpose of the financial part of your business plan is two-fold.
An income statement shows how much revenue the designer expects to generate, as well as the costs the designer expects to encounter as the clothing line develops. Have you obtained estimates with several manufacturing companies?
Also, how will you scale the brand? Follow these steps to create your own product: Create your own design What is your idea? Nautica is worn by people, even if they do not own a boat; Ron Jon surf is the equivalent of this for surf wear, etc. A brand story has to be clear and understandable. For this reason, it is important to market also in the motorcycle specific retailers across the US, as this clientele buy their motorcycle wears in specialty shops.
How will you sell your clothes? The fabric will be mainly high-tech artificial fabrics which are cut and rip-proof and can last for decades. Our payment options will include major credit cards, cash and checks.
The first months of operation will be dedicated to starting a line of bags, as this is a good way to gather experience, contacts and a first following of consumers. In its first three years of operation the company will be producing in the USA and outsource manufacturing to dedicated service providers. Even though by the selection of experienced and well-reputed partners some uncertainty might be eliminated, it would be too optimistic to assume that everything will work right from the beginning. Independent and emerging fashion brands rarely have a big bank roll to get things started. However to be able to draft the right marketing strategies, we have conducted a thorough market research that will allow us not only understand the industry, but also ensure that we penetrate the market and attract the number of customers that we should with our services while ensuring that we are able to compete with other fashion design businesses both here in Midtown Manhattan — New York and in the whole of the United States of America.
It will become the leading brand in contemporary apparel of the perfect blend between cutting edge, high-tech protective wear and femininity.
Blue Ocean Strategy by W. First, you will have to find out if you need investors or partners. Try to be a little detailed here. With the wrong partners in overseas manufacturing there is a very high risk of designs being knocked off and copied, which reduces the value of the brand and can in some cases even hurt sales. No products will be shipped on consignment basis, consignment will be avoided altogether, due to the risky nature of working on consignment. Within their specialty, stores typically sell a full range of items including regular clothes, outerwear, and underwear.
Motorcycle-enthusiastic women live in big cities, are financially independent and make household decisions.
While the initial goal is to sell to retail stores, expansion plans include potentially opening its own retail store. The sales reported in U. Will you be doing one annual collection with a few capsule or specialty pieces throughout the year? No products will be shipped on consignment basis, consignment will be avoided altogether, due to the risky nature of working on consignment. In five years, [fashion business plan example] COMPANY will have established itself within the community and within the industry and set up overseas sourcing and manufacturing operations most likely in China or Vietnam. It can also be helpful to consult blogs written by venture capitalists like Fred Wilson and Brad Feld for advice on writing a business plan, says Sutian Dong, a partner at Female Founders Fund , which has invested in Rent The Runway and Eloquii.
The brand story is about an outsider who makes high-quality clothes and accessories. The brand will be the opposite of Harley brand clothing, truly feminine, sexy and elegant.